11 Reasons to Considering Bringing on SEO Expertise

Should my growing company hire an SEO Expert? Why or why not? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Maybe: Consider the Long-Term Investment in Your […]

How to Deal With Google Search Results Page Changes

Google is always the elephant in the room when we’re talking about the success or failure of our websites. Any changes the behemoth makes are studied, scrutinized and discussed, ad nauseam, so I was more than a little interested when my Google search results screen looked slightly different. At first I wondered if it was […]

SEO Experts: 5 Questions To Ask To Spot Who’s Legit and Who’s Taking You For a Ride

Most people who call themselves an SEO Expert (or worse, guru) are lying. The rules of Search Engine Optimization change too quickly for anyone to be a true expert. That also makes it hard for small business owners to figure out who’s a real SEO expert, and who’s looking to take you for a ride. […]

Social Media More Important Than Ever in Consumer Buying

Do you go straight to Google before heading out to make a new purchase? If so, you aren’t alone. A recent study conducted by Digital Air Strike found that online reviews of car dealerships play a larger role than ever in shopping decisions of car-buyers. The study, which looked at both the social media habits […]