seo

11 Reasons to Considering Bringing on SEO Expertise

Should my growing company hire an SEO Expert? Why or why not? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Maybe: Consider the Long-Term Investment in Your […]

social media etiquette

Social Media Etiquette: 4 New Rules Every Professional Should Know

Throughout history, professionals have followed unspoken rules of etiquette when promoting an event or product. They’ve sent press releases as directed, followed up later, and maintained positive relations with both the media community and the public. But with the rapid growth of social media, the rules are quickly changing, with professionals challenged to define proper […]

SEO logo

SEO Experts: 5 Questions To Ask To Spot Who’s Legit and Who’s Taking You For a Ride

Most people who call themselves an SEO Expert (or worse, guru) are lying. The rules of Search Engine Optimization change too quickly for anyone to be a true expert. That also makes it hard for small business owners to figure out who’s a real SEO expert, and who’s looking to take you for a ride. […]

Screen Shot 2013-07-16 at 5.39.00 PM

The Insider’s Perspective On Google+ Local: An Interview With Yodle’s Louis Gagnon

Google+ Local recently hit its one year anniversary, and it’s been a busy year over there, with upgrades and changes. If you’re not aware, Google+ Local pages can help your business connect with customers, are indexed by the search engine, and include user reviews and Zagat ratings, which can help to boost your business’s online […]