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11 Cost-Effective Ways to Increase Engagement on Social Media

For small business owners trying to save money, what is one cost–effective way to increase engagement with customers on social media? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and […]

Smart Hustle Recap: Tips for Stronger Small Business Relationships

Smart Hustle Recap: Tips for Stronger Small Business Relationships

In a sense, a small business owner is only as successful as the relationships he or she builds. There are relationships with customers, with business colleagues, with contractors, and with employees – and should any of these relationships fall apart, the fate of the business is in jeopardy. In this edition of the Smart Hustle […]

Smart Hustle Recap: Winning New Business, Facebook Live & IT Security

Smart Hustle Recap: Winning New Business, Facebook Live & IT Security

It happens to many small businesses: you start out strong, generating a buzz that draws in customers and grows sales. Then time passes, and you realize you have not been winning any new business lately. While there is much to be said for keeping your existing customers happy and loyal, the only way you can […]

Smart Hustle Recap: Google Analtyics How-To, Recovering from a Sales Slump, and More!

Smart Hustle Recap: Google Analytics How-To, Recovering from a Sales Slump, and More!

When it comes to your marketing and sales efforts, one of the most important things that you need to do is track statistics related to your progress. How else would you know when something is (or is not) working? How else could you refine your campaigns and improve your performance? One of the most helpful […]

Smart Hustle Recap: Entrepreneur Advice to Grow Your Small Business

SH Recap – Market Your Business, Improve Your Sales, and GROW!

Sales and marketing are two of the biggest concerns for small business owners, and admittedly these are two of our favorite topics to cover over on Smart Hustle. In this week’s Recap, we’re sharing some of the best marketing and sales articles recently published that are sure to give you new strategies to think about […]

What the Microsoft LinkedIn Deal Means for Businesses

What the Microsoft LinkedIn Deal Means for Businesses

On Monday, June 13, Microsoft made a surprise announcement, saying that it had purchased the social media site LinkedIn for $26.2 billion – Microsoft’s biggest acquisition ever. The move has many wondering why Microsoft would make such a large investment and what the future of each company will look like. Although many of the details […]

fashion dress

Make It, Ship It, Test It on Social Media, Then Sell It To Your Fans. The Power of MVP Creation.

I was reading the Wall Street Journals article about how designer Michelle Smith, sketched a dress “Selena” and after seeing the interest on social media, decided to accelerate it’s manufacturing. The Journal writes, “Over several weeks following Milly’s September show, the Selena dress garnered more than the usual attention on social media, particularly vogue.com, which […]

Social Media and Websites - How Businesses Can Get it Right

Social Media and Websites: How Businesses Can Get it Right

This article is brought to you in partnership with Verisign, the global leader in domain names and internet security. When today’s customer wants to learn more about a business, the first place they usually turn is the Internet. This has made an online presence essential to a brand’s success. Setting up both a website and […]

social media marketing

Danger of Relying On Social Followers: When Social Algorithms Change, You Lose.

Absolutely, social media is on FIRE and “everyone” is using Facebook, Snapchat, Instragram, Twitter or some other social network. For sure, EVERY business must be using social media. However, it’s also important to build your own list of email addresses and other contact information (cell, physical mailing address) so you have direct contact with your […]