holiday marketing

10 Ways to Drive Holiday Sales on Pinterest

Stand out from the competition and reach holiday shoppers that are already looking for brands like yours. We’re still at least two months away from peak holiday season—when retailers start blasting their holiday playlists and offering their steepest deals of the year. But on Pinterest, holiday shopping has already begun! That’s right: Christmas-related searches and saves […]

Shopping on Instagram (and Beyond) – What to Expect

Instagram as it stands is crucial to the development of businesses everywhere. Whether it’s paying Instagram influencers to promote brands, managing user-generated content campaigns, or purchasing Instagram ads, Instagram has developed as one of the premiere apps for businesses looking to increase their brand awareness. Since the 2016 launch of the “Instagram Business Profile,” in […]

Will Facebook Dominate Local? New Changes Challenge Google

The unexpected and impending change in Newsfeed announced by Mark Zuckerberg in January 2018 is affecting both the personal profile and the business page. But, the drastic Newsfeed change is set to overhaul and leave an impact on the professional pages, especially for small and medium-size companies. With more than 80 million businesses using the […]

Smart Hustle Recap: Entrepreneur Advice to Grow Your Small Business

Smart Hustle Recap: Small Business Administration Interview, How to Seize Small Business Opportunities, and More!

Small business owners may sometimes feel like they are struggling alone, but the truth is there are many resources available if you know where to look. One excellent resource is the Small Business Administration, or SBA. The SBA is an educational portal that includes articles, videos, and resources you need to get your business running […]

Facebook “Call Now” Button Increases Local Awareness

In 2004, when Facebook was founded, the sole purpose of the site was to serve as a social networking platform for individuals to stay connected with their social circles.  Whether that be friends or family, many people sought out Facebook for their own personal use. Over the past many years, Facebook has continued to not only serve […]

Study Reveals Power of Facebook for Small Business Marketing

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active on the internet, it is one of the fastest and most effective ways to reach consumers. However, with so many different social platforms to choose from, knowing how to get started is often the biggest challenge […]

3 Tips on Using Social Content Marketing to Elevate Your Online Marketing

Printed pamphlet. Emailed newsletter. Company blog post. No matter what form it takes, most businesses do some form of content marketing as a way to distribute content to customers and set yourself up as an expert or a reliable source of industry information. Content marketing is an important way to attract customers – but are […]