March 29, 2007

HP: Increased Focus on YOU! (Yeah...Small Businesses)

Yesterday, at San Francisco's Museum of Modern Art, Hewlett-Packard launched a fresh push to reach small businesses. This renewed and more targeted push, builds on initiatives HP launched a few months ago.

Yesterday's announcement is more than just a simple "flash in the pan" marketing ploy, but is a well thought out strategy comprised of several key areas and a few "behind the scenes" aspects as well.

In this post I've summarized what HP is offering and in a subsequent post (or posts) I'll share details of this strategy and introduce you to small businesses who are really leveraging technology. It'll give you inspiration and ideas.

So, what's being launched:

HP Total Care - Suite of services and tools to help you get the MOST out of technology - this includes support and advice. Part of HP Total Care also includes data protection services and a $100,000 contest with Forbes.

New Products - HP has launched a new line of products. Some of these products are merely product refreshments, while others are new and innovative, such as built in backup. I spoke with Mike Hyles, owner of RE/MAX 1st Choice agency of Pleasanton, Calif about the suite of HP products he uses. If you want to be amazed and talk to a nice guy, stay tuned to my upcoming posts.

Small Business Organization Relationships - HP launched a relationship with the National Association of Women Business Owners (NAWBO), Service Corps of Retired Executives (SCORE) and Forbes (a contest).

Over the next day or so, I'll fill you in on the details of HP's renewed efforts to help you use technology to grow your business.

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