6 Signs You’re Over-Segmenting Your Marketing Automation Campaigns

Email marketing automation software and personalization is becoming more hyped with the rise of big data and AI. Every marketer knows that email list segmentation improves open and click rates. Segmented lists have 14.31% more open rates than non-segmented counterparts. It also raises click rates up to 100.95%. But, there’s such a thing as over-segmentation. […]

Dell Announces A New and Updated Commercial PC Portfolio

For more than three decades, Dell has paved the way for personal computer innovations. The PC stalwart continues to set the pace for introducing new technologies, as evident by the recent announcement the company made about the unveiling of a new line of commercial personal computers. Dell recently announced the upgrading of endpoint security protections […]

Microsoft 365 Adds Enhanced Security in a New Update

Many business owners are pretty familiar with Microsoft Office 365, which launched several years ago. It was a corner stone of Microsoft Office shifting from “CD” based software installed on a computer to a cloud computing environment where Microsoft Office tools such as Word and Excel were accessed via a web browser. Launched more recently […]

Wrapping up SuiteWorld 2018: NetSuite Announces Hint Water Growth and AI Technology Advances

At the most recent SuiteWorld held in Las Vegas, Nevada, Oracle NetSuite made two major announcements that demonstrate the company’s commitment to helping small business achieve rapid growth and performing extensive research into implementing cutting edge AI technologies. With the introduction of new AI technology, NetSuite ensures customers can leverage a unified business platform to […]

Digital Checks Speed Payments and Boost Efficiency

Writing checks has been an integral part of running a small business for well over a century – as essential to an entrepreneur’s operations as turning on the lights or balancing the cash drawer. And for most of that history, hearing “the check is in the mail” was like a vote of confidence. Small business […]

13 UX Elements Your Website Needs to Engage Visitors

In today’s digitally driven world, where everyone is looking for instantaneity, what’s the most important user experience/user interface (UX/UI) aspect a company’s website should succeed at in order to engage visitors? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a […]