holiday email marketing smallbiztechnology

3 Tips to Boost Your Email Marketing for the Holidays

The holiday season is an incredibly important time for small businesses. According to the National Retail Federation, holiday sales make up 20% of all retail sales nationwide. In just November and December 2017 alone, those sales raked in close to $7 billion! We’re not talking about pocket change here. While the National Retail Federation provides […]

SmallBusinessSaturdayWhatitIsandWhyItMatters

What is Small Business Saturday, and Why Does it Matter?

The most exciting day of the year is on the horizon: Small Business Saturday. After the chaos of Black Friday, SBS is the day that consumers take time to enjoy and support the local shops and restaurants in their neighborhoods. What is Small Business Saturday (SBS)? Small Business Saturday (SBS) began on the Saturday after […]

Zoho Corporation: An Interview with Emily Sloan-Pace

How Can You Make Your Brand Relevant? Insights from Zoho Exec.

Ramon got the opportunity to sit down with Emily Sloan-Pace of Zoho Corporation to talk about what Zoho aims to do for small businesses. Emily explains the importance of email marketing and auto responders and gives insight into what it takes to make your brand relevant, recognizable, and unique to best serve your company and […]

Salesforce Essentials Scott Wilson

How to Stand Out in the World of Online Selling

Scott C. Wilson, Founder at That Software Guy helps growing businesses. He helps businesses sell online using platforms like Zen Cart, which are self-hosted open-source software packages that allow people to see online manage their customer data, manage their inventory, and manage the order flow. Know Your Strengths Scott serves a very niche market and […]

project management Bernard Morgan

How This Small Tech Powerhouse Uses Their CRM To Do More

Bernard Morgan owner of ICSPlus writes custom building automation software and has some great tips to share on how Salesforce has positively impacted his small business. ICSPlus is a company that that takes things like lighting, HVAC, and audio/video digital signage and combines it into one common interface—Bernard calls it a “universal remote for a […]