Taste of Technology Small Business Series - Email Marketing

Email Marketing: Boosting Profits and Getting Closer to Customers

October 20, 2008

A fresh series of educational and networking events for small business owners, focusing on technology and making it work for small businesses.

Get Educated. Network. Eat. Grow Your Business.

Past Events: Mobility - June 2008 | Social Media - September 2008

Email marketing is one of the most powerful ways to communicate with your customers. But still, after years of maturity and dozens of available tools, many businesses are still not leveraging email marketing as a powerful tool to grow their business. Email marketing is more than sending an email message to customers. It’s about establishing a relationship with your audience over time. It’s about being a resource for customers and prospective customers so they perceive you as not only a seller of products and services but a trusted and reliable resource.

Come to the next Taste of Technology and you’ll learn:

• Why email marketing is still the smartest way to market your business
  
• Stories of successful email marketing strategies
  
• How to increase your email subscriber base without spamming
  
• Why the subject line of your email is so important
  
• Turning your email message into an anticipated communication
  
• Email’s role in the age of blogs and web sites
  
• Paper newsletters vs. email newsletters
  
• Information resource vs. sales flyer
  
• What do I do now? You’ve got everything ready but nothing to say.
  
• Metrics: How and why to analyze email marketing metrics (open rates, click throughs, etc)
  
• How does email marketing fit in with your offline marketing plan?
  

Ramon Ray, Editor, Smallbiztechnology.com, will give an energized and informative introduction. Jennifer Shaheen, eMarketing and Technology Therapist® (and diva of technology), will moderate the discussion.

Sponsored by:

Constant Contact®, Inc. helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships.

Constant Contact's leading email marketing and online survey tools—supported by its expert personal coaching and support—help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys and begin a dialogue with their customers. Today, more than 200,000 customers worldwide trust Constant Contact to help them connect with their audience.

When:: Monday, October 20, 2008 | 6:30-8:30pm

Where: : Samsung Experience, Time Warner Center | 10 Columbus Circle 3rd floor - NYC

Registration: $49 - ($39 early bird registration)

Speakers:

Ramon Ray, Editor, Smallbiztechnology.com

Ray is Editor and Technology Evangelist of Smallbiztechnology.com. Has an extensive background in technology for small businesses; is often quoted in the media including CNBC's Donny Deutsch Show, the New York Times, Wall Street Journal; co-produces the annual Small Business Summit

Jennifer Shaheen, Technology Therapy Group

Jennifer Shaheen, eMarketing and Technology Therapist®, is an expert at helping small and mid-sized companies use technology to leverage effective marketing strategies and increase business productivity.

Jennifer is a certified software trainer and web development instructor. She has been a featured speaker at national business conferences on topics including eCommerce essentials for start-up businesses, effective email marketing, and winning business online. Jennifer is an active contributing author for Womenandbiz.com and Women's Radio, and writes a business blog which was nominated for a bloggers’ choice award and ranked in the top 20 of business blogs.

Ilise Benun, Marketing Mentor

Ilise Benun is a national speaker and the author of several books including, “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” and "Public Relations for Dummies (2nd Edition)." She is the co-founder of Marketing Mentor and works closely with creative solopreneurs to get the work they want. Her work has been featured in national media outlets such as BusinessWeek.com, The New York Times, The Washington Post, Toronto Globe and Mail, Inc. Magazine, Essence, Working Woman and many more. Sign up for her free email newsletter here: www.marketing-mentortips.com

Wendi Caplan-Carroll, Constant Contact

Wendi is a marketing expert with over 20 years experience developing and implementing marketing strategies for businesses and organizations spanning a variety of industries. Wendi uses her expertise to provide coaching for small businesses and organizations on best practices of email marketing, designing strategic marketing initiatives and developing creative approaches to marketing with the use of online tools.