Beyond Websites and Email:
How Social Media Can Grow Your Business

September 16, 2008


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A fresh series of educational and networking events for small business owners, focusing on technology and making it work for small businesses.

Get Educated. Network. Eat. Grow Your Business.

Social media is the use of online tools, such as FaceBook, Twitter and blogs, that enable communication to your audience, from your audience and within your audience. Social media tools also enable easy communication from, to and between websites, cell phones, blogs and email.

Come to Smallbiztechnology.com’s Taste of Technology Small Business Series on Social Media to learn how you can use social media as a tool to grow your business.

Ramon Ray, Editor, Smallbiztechnology.com, will give an energized and informative introduction. Stephen Wellman, Director of Community and Content, Ziff Davis Enterprise will moderate the discussion.

Sponsored by:

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When:: Tuesday, September 16, 2008 | 6:30-8:30pm

Where: : Samsung Experience, Time Warner Center | 10 Columbus Circle 3rd floor – NYC

Registration: $49 – ($39 early bird registration)

Topics covered:

  • What is social media?
  • Role of Web sites and email marketing
  • Why social media
  • Blogs. Do I need one
  • Facebook, LinkedIn, Plaxo, Twitter – what is it, how is it used and what are the pros and cons
  • Social Media success stories
  • 15 tips for social media success
  • Paid advertising through social media
  • What Do I do tomorrow morning

Speakers:

ramonray-lowres.jpgRamon Ray, Editor, Smallbiztechnology.com

Ray is Editor and Technology Evangelist of Smallbiztechnology.com. Has an extensive background in technology for small businesses; is often quoted in the media including CNBC’s Donny Deutsch Show, the New York Times, Wall Street Journal; co-produces the annual Small Business Summit

stephen-wellman.jpgStephen Wellman, Ziff Davis Enterprise

Wellman is a well-known blogger and editor who has covered mobile technology, Google, and a variety of other pervasive technology topics – most recently for CMP’s TechWeb and FierceMarkets.

In addition to covering wireless telecom five business days a week at FierceMarkets, Wellman also conducted industry research and consulted with top wireless insiders. He also moderated panels and served as chairman at the leading wireless trade shows and other high-level events, including 3GSM, SuperComm, CTIA, the Mobile Enterainment Summit, the Global Wireless Summit, CeBit Americas, The Wireless LAN Event, Carriers World, VoIP World, and helped organize, produce, and launch FierceMarkets’ first executive summit, wVoIP 2005.

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Jennifer Shaheen, Technology Therapy Group

Jennifer Shaheen, eMarketing and Technology TherapistĀ®, is an expert at helping small and mid-sized companies use technology to leverage effective marketing strategies and increase business productivity.

Jennifer is a certified software trainer and web development instructor. She has been a featured speaker at national business conferences on topics including eCommerce essentials for start-up businesses, effective email marketing, and winning business online. Jennifer is an active contributing author for Womenandbiz.com and Women’s Radio, and writes a business blog which was nominated for a bloggers’ choice award and ranked in the top 20 of business blogs.

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Jasmine Sandler, Agent-cy

As president, Jasmine Sandler leads Agent-cy in all marketing initiatives and in client development. She brings 14 years experience in media buying, online marketing, technology sales, and strategic consulting to the firm.

Prior to forming Agent-cy in 2006, Jasmine consulted for leading interactive agencies in business development. In these roles, she provided audience acquisition and retention strategies to their clients. From 2001-2003, she helped to develop and expand an online community in the action sports industry. Before her work in the interactive industry, she was a Senior Sales Director at IBM Global Services for a period of 4 years. In that role, she developed technology solutions in managed data services for Fortune 100 – 500 clients in the New York area.

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Paul Burani, Clicksharp Marketing

Paul Burani is founder and president of Clicksharp Marketing, a New York based digital marketing agency focused on helping entrepreneurs and small businesses promote themselves on the Internet. His firm’s specialties include search engine optimization (SEO), pay per click (PPC) advertising, social media public relations, and website analytics. Paul’s mission is to help clients grow their customer base and build brands with efficient, measurable, and sustainable marketing strategies.

Stephanie Frasco, The E.Factor

After launching WhatCelebsWear.com in 2005, a searchable database for fashion, shopping and celebrity style, Stephanie found the internet to be her oyster. Through trial and error with her own websites, Stephanie knows what works in online and influencer marketing.

Through her work in Social Media, Influential & Buzz Marketing, Stephanie has been very successful in utilizing web2.0 technologies to create and implement viral social media strategies for clients in the entertainment, technology, and fashion space. At Atlantic Records she produced live webcasts for Diddy, James Blunt, and Simple Plan, and created overall social media strategies for various artists on the label including viral videos, email and SMS campaigns.

Currently Stephanie is the Social Media Marketing Director for The E.Factor (www.efactor.com), the fastest growing business community connecting Entrepreneurs and Investors both online and offline.