Cruise boats are offering very exclusive areas of access for their highest paying customers, as reported by the NY Times. They can offer regular cruises for $4,000 and offer cruises for the very wealthy for $30,000.
What can your business learn?
If you’re not using CRM sales and marketing software, then you’re not able to properly segment your customers. You want to segment your customers based on your needs. For example, should you segment customers by zipcode (geographic location), what about by product they purchased, what about by gender, age, ethnicity and more.
By understanding who your customers are, you’ll be able to better serve them and generate better revenue in your business.
You can offer customers of type A one product and know that’s exactly what they want. You can offer customers of type B yet another type of product and know that’s exactly what they want.
If Cruse ships can segment their customers, surely your business can.