How to Ride Holiday Sales Through January and Beyond

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how to ride holiday sales through january and beyondThe holiday season is literally a sales roller coaster. In November and December you are riding high as customers eagerly search for the perfect gifts and spend liberally. Then January rolls around and you watch sales plummet as customers pinch their pennies and close their wallets.

What’s a small business owner to do?


If you’ve rode this roller coaster before, you have likely realized that you must take a slightly different approach depending on the season. While you always want to provide customers with a pleasant and positive experience, each season requires its own unique spin on promotions and marketing in order to lure shoppers into your store, whether physical or online.

In a recent article on The Business Journals titled How Staples Helps This Retailer Weather the Doldrums after Holiday-Sales Rush, I read about how one company uses Staples Print and Marketing Services to adapt to the seasons and give customers a positive experience.

A wise small business owner knows the value of planning in advance. Check out The Business Journals’ article to learn how a fellow business owner relies on Staples to boost sales through the holiday season and beyond. It is sure to spark some creative ideas for how your business can successfully ride the holiday sales roller coaster too.

This article was written in partnership with Staples; however, all opinions and experiences expressed are my own.

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Becca Williams is a writer, editor, and small business owner. She writes a column for and many more major media outlets.