Using content is how you educate your audience, build your tribe and increase brand awareness. You can get your content to a wider audience a few ways.
Once it’s posted online you can use email marketing via an email newsletter, share it via social media, write content so good that others share it and finally invest money to have it shared more widely.
You can do this via social media (such as Facebook “boost post”) or use a service that I’ve recently used, Outbrain.
Outbrain is a service that syndicates your content to major websites such as Fox News, CNN and lesser known web sites as well.
While having your content organically shared is great, it’s also ok to invest in having your content shared widely via “for pay” services.