I just received an email from Hilton Hotel welcoming me to one of their locations that I’ll be staying at in the coming weeks. The video (text and voice) had my name, my member status and etc. I’m impressed.

Video is a VERY powerful way to personalize and humanize your brand. (Check out video courses here).

While you might not have the budget to create a personal video for EVERY customer, you can use video to enhance your brand, increase engagement and drive customers further along the buying cycle.

You can use your smartphone to create simple video, hire someone to edit it a bit, or do it yourself using Adobe Premier  or right from your mobile phone use an app like Magisto. I also use Rev.com for captions.

Why do you think Instagram is moving to longer form video?