In countries such as Brazil and Chile, WhatsApp is emerging as a prominent platform for e-commerce, catalyzing the rise of startups like Mercately. Mercately offers advanced retail solutions within WhatsApp, simplifying the online shopping process and establishing effortless customer service experiences. As more countries adopt this trend, WhatsApp is transforming into a global hub for e-commerce.
Mercately, a B2B software, forms a retail interface within WhatsApp that allows brands to sell directly to consumers. Incorporating artificial intelligence, the software designs intuitive interfaces for customer interaction and management of e-commerce operations. By integrating with platforms like Stripe and HubSpot, payment processes are improved, delivering a seamless, user-friendly experience.
The inspiration for Mercately came from CEO and co-founder, Henry Remache’s personal experiences when he noticed a client successfully selling footwear through WhatsApp.
Mercately’s impact on WhatsApp e-commerce
This led to the creation of a software that enhanced sales on popular platforms like WhatsApp.
Since its inception in 2022, Mercately has partnered with over 1,000 companies across 20 countries and demonstrated profitability with an annual turnover of more than $1.5 million. The company remains committed to its mission of offering quality services specifically tailored to meet the demands of the Latin American market.
Mercately’s corporate strategy stresses customer retention, and through a blend of innovative technology, customer-centric approach, and market understanding, they ensure unparalleled support for their clients. Their performance and dedicated team have positioned them as an industry leader.
Mercately has future growth plans, with reinvestment strategies to reinforce their market leadership and plans to diversify their offerings. They recently raised $2.6 million in seed funding, which will be used to hire more AI engineers and expand the company’s presence, notably in Brazil and the U.S.
The company’s participation in Meta’s “Future of Business Messaging Platform” in 2022 was a turning point, helping them secure their current lead investors, Inventus Capital Partners and SVQuad. Despite competitive pressures, Mercately has set itself apart through innovation in the development of new e-commerce solutions for WhatsApp.
