Renee Johnson, Author at Smallbiztechnology.com

5 Reasons Social Media Is the Marketplace of the Future

Posted by Renee Johnson | Jan 17, 2020 | eCommerce, General, Social Media

Whether your brand lives on social or only posts once a year, don’t sleep on the social marketplace of tomorrow. Audiences want to engage on their turf.

Is Your Procurement Strategy as Efficient as It Should Be? Here’s How to Tell

Posted by Renee Johnson | Jan 14, 2020 | General, Operations

Only the leanest operations can survive in this environment. A competitive procurement strategy can make the difference between struggling and thriving.

When Shorter Makes Sense: When to Use the 6-Second Video Format and Why

Posted by Renee Johnson | Dec 16, 2019 | General, Marketing and Sales

Surely and not so slowly, 30- and even 15-second video ads became too long to the average consumer. Today, videos less than 10 seconds are often preferred.