Beyond the Hype:
How to Profitably Use Social Media Tools to Grow Your Business

June 10, 2009 – 2:00pm EDT

Downlodd the Presentations

Facebook, Twitter, LinkedIn, blogs… Small business owners can be overwhelmed by the pressure to be everywhere at once in the world of social media, and without a marketing army to do it for them.

In this webinar, our experts will help you get past the hype and identify which tools make the most sense for YOU. They’ll share success stories, dos and don’ts, tips for getting the most out of your social media efforts and help you understand how to really leverage social media as a powerful tool to grow your business.


What will you learn:

  • How to successfully leverage social media tools
  • Why all social media services are not the same
  • How a web site, email newsletter, blog and social media networks can work together
  • What parts of social networking is HYPE

Ramon Ray, Editor,, will introduce our speakers and moderate the discussion.

Sponsored by:


When:: Wednesday, June 10, 2009 | 2:00pm EDT

Where: : Webinar

Registration: Required in advance



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Ramon Ray, Editor,

Ray is Editor and Technology Evangelist of Has an extensive background in technology for small businesses; is often quoted in the media including CNBC’s Donny Deutsch Show, the New York Times, and The Wall Street Journal.


Paul Burani, President, Clicksharp Marketing

Paul Burani began his career in market research, managing accounts in the food & beverage industry (Kraft, Nestle). After participating in the Copenhagen Business School’s Innovation and Business Development program in 2004, he began his consulting career with a focus on digital media. In 2006, a successful YouTube campaign vaulted his Chicago Bears fan site to NBC, AOL, the Wall Street Journal, and the front page of Yahoo! His work in search engine marketing and social media strategy spans a variety of industries including consumer products, apparel, hospitality and health care, with clients such as LG Electronics, Paypal and VF Sportswear.

As president of Clicksharp Marketing, he actively conducts workshops on digital media around New York, and his articles on search engine marketing have been published by the Direct Marketing Association, the Manhattan Chamber of Commerce and Industry Week magazine.


Michelle Riggen-Ransom, Communications Director, BatchBlue Software

Michelle Riggen-Ransom is the co-founder and Communications Director for BatchBlue Software, which makes online tools for small businesses. Prior to joining BatchBlue, her work as a consultant for web communications helped clients connect to their employees and customers using innovative technologies such as virtual user groups, intranets, and rich media.

She’s also a writer who focuses on social media, technology, nature, parenting and increasingly, the intersection of those topics. Michelle currently lives in Providence, Rhode Island with her husband and their two budding naturalist/techies.