FileMaker – Powerful Database That’s Evolved For Today’s Growing Businesses
What seems like many years ago, a consultant at the United Nations, where I used to work, introduced me to FileMaker. Up until a few weeks ago, I thought FileMaker was an “old database” as that was my only recollection of FileMaker. However, over an hours discussion with Andrew LeCates, Director of Platform Evangelism at […]Small Business Beware: Employee Devices are Risks You Didn’t Realize
Here’s a scenario: you enter an elevator with several other people. One of those people, you find out after the doors close has the flu – which you didn’t discover until that “minor” cough in the elevator became two weeks of bed rest. And you weren’t the only one that was infected. Another person on […]How to Make The Perfect Sales Pitch (8 Tips)
When approaching investors or potential clients, your company pitch is crucial to landing the job or getting investment funding. With only an elevator ride time to get the most important points of your business plan across, the perfect sales pitch can seem harrowing or nearly impossible to make. The bad news: Many people struggle with […]10 Video Marketing Mistakes A Good Marketer Should Avoid
A famous adage goes like this, “When you fail to plan, you plan to fail”. Whatever you do, it is quite important that you know what you are doing and you do it right. Same is the case for your video marketing strategy as well. Video marketing today is like a fast and competitive game. […]How Technology Is Making Service Businesses Run More Efficiently
Service companies come in many forms. From firms that maintain major appliances for property owners to those that operate massive delivery fleets, these enterprises depend on business processes happening in a regular, orderly fashion. No matter which specific domains service businesses occupy, operational efficiency is the underlying factor that determines their success. Fortunately, technology is […]How to Start a Fintech Company
Starting a new business requires planning, a good understanding of the business field or industry, especially in emerging fields like fintech, as well as handling the steps for opening a legal entity. The company formation process and the requirements for a fintech company in Cyprus will differ from those in the Africa-Pacific region, however, this […]Why I Hired a Sales Coach & Why You Should, Too
Sales isn’t easy and it isn’t hard to find yourself questioning how to meet sales goals, and how to get sales through the roof. More than anything, it’s easy to feel alone and wondering where to go next. There’s no shame in getting a sales coach, whether you’re a beginner or a highly qualified expert. […]How to Use Video to Attract New Customers
The popularity of learning online is skyrocketing. In fact, the World Economic Forum reported that the global market for online education would reach $255 billion last year alone. Online learning even led to the creation of a new industry comprised of companies, like Skillshare and Udemy, offering courses to help professionals learn new skills at […]