Daymond John’s The Power of Broke – Evidence That the American Dream Is Still Alive

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Somewhere along the line, many Americans have become jaded about the American Dream. Instead of believing that anyone can find success with the right mix of determination and ingenuity, many now believe it takes money to get ahead in life, and if you don’t have it, you’re doomed.

However, if you listen to the stories of many successful business owners, you’ll quickly learn that money does not make success – and there are many among us who have in fact lived the American Dream. Daymond John – founder of the brand FUBU and investor on ABC’s Shark Tank – is a perfect example.

On January 19, 2016, Daymond John will be releasing his third book – The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage. The book shares details of how Daymond John achieved the American Dream. With a $40 initial budget, a little help from friends, and a lot of determination, Daymond turned FUBU into a $6 billion brand.

Daymond credits his success to his ability to tap into ‘the power of broke.’ When you can activate the power of broke you:

  • Focus on your goals and work hard to reach them.
  • Find creative solutions to problems.
  • Become mindful of all the other resources at your disposal – time, effort, mind power, manpower, and determination to succeed.
  • Discover innovative ways to market and connect with your customers.

As the title of the book suggests, Daymond believes his ability to harness the power of broke was his greatest competitive advantage and the reason why he has become so successful.

Now, if you’re thinking that Daymond is the exception to the rule and the American Dream is unachievable for most of us, you’d be wrong. After discussing his own story, The Power of Broke goes on to provide dozens of examples of other entrepreneurs and business owners who have also activated the power of broke to reach success – music executives, clothing designers, culinary masterminds and other top professionals in a range of industries.

Taken together, Daymond John’s The Power of Broke will inspire you as well as teach you how to harness the power of broke to achieve your own goals. It is a reminder to us all that the American Dream is still alive for those who are determined and willing to put in the hard work it takes to succeed.

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Jennifer Peaslee has a Masters in Sociology from the University of Notre Dame. She is currently working as a freelance writer, editor, blogger and researcher.