There’s a lot we small business owners than learn from the Presidential campaign. Ted Cruz’s campaign has 178 different profiles of voters. He can target these customers with different messages. Berni Sanders is crushing the use of videos – with many going viral.
I had the opportunity to interview President Obama in 2012 and Hillary Clinton in 2002 . Today, video is even more important today as it was then.
- Build a fan base
- Don’t sell, educate.
- Create engaging video and other digital content.
- Target and segment your customer base.
- Build profiles of your prospect customers.
- Connect your fan base to a sales funnel.
Read the full WSJ article on the 2016 Presidential Campaign’s digital marketing here.