DIY Your Marketing: The Essential Toolkit for SMBs

6 Min Read

Marketing often requires so much effort that it’s no surprise that many businesses work with agencies or hire expert consultants to help them advertise and grow their business. Most businesses use a combination of social media, email marketing, SEO, PPC campaigns, and user generated content to build their online presence, and just one of these tasks can quickly become overwhelming.

Fortunately, there are a lot of incredible tools that make it infinitely easier to take care of your business’s marketing yourself. If you want to DIY your marketing, there are 6 tools that all small and medium businesses should add to their marketing toolkit.

1. GetResponse

GetResponse is an essential tool for all DIY marketing toolkits, regardless of the size of your business. Their goal is to help you create beautiful marketing materials that convert, with zero experience needed on your end. Creating a landing page, for example, as never been easier. Their drag-and-drop editor and more than a hundred mobile responsive templates makes it easy to create gorgeous landing pages, no coding knowledge required.


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Their email marketing features in particular offers incredible value to businesses. Like their landing pages, they offer easy-to-customize email templates that are just as stunning and mobile responsive. Through their software, you can also quickly import thousands of subscribers from multiple platforms to your email list, send out autoresponder campaigns,  preview what your content will look like in the users’ email, and get email analytics. Email marketing is essential for lead nurturing and sales purposes, and this software is an ideal solution.

2. Trello

Trello is a virtual collaboration tool that can be organized like a to-do list, allowing you to see what’s being worked on and who is working on it. It’s separated into boards, then lists, then cards. You could, for example, have a board specifically for content marketing, with lists including “to be assigned,” “in progress,” “pending review,” and “complete.” Specific tasks can be added to cards, which can be moved from list to list.


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The interface is user-friendly, and it allows you to add as much information as needed; you can invite specific team members to boards, assign tasks, and add comments, files, and checklists to each card. Did I mention it is free?

3. Brand24

Social media should be an essential part of your marketing strategy, regardless of industry, and tracking your social media results can take up a lot of time. Brand24 is an incredible social media monitoring and analytics tool, and an essential must-have for the DIY marketing toolkit.

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With this tool, you can monitor a specific keyword or groups of keywords as well as mentions, and see what people are saying. This software will show you how the volume of both discussion and reach are evolving for your business, and whether the discussion is positive or negative.

This tool helps you identify key discussions you should take part in, so you can jump in and engage where it counts most.

4. Wisestamp

Wisestamp is another great tool that can help you elevate your email marketing campaigns. This tool enables you to create gorgeous, customized signatures to place at the end of your emails. You can add your name, job title, contact information, and even a headshot or picture to your signature. This adds a more personal element to the emails, and can increase conversions and leads.


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With their pro plan, you can create multiple different signatures, and you’ll have access to their premium templates and design features.

5. Yotpo

User generated content, including reviews and social content, is effective at driving conversions of all types. Actually getting users to create and post that content, however, is sometimes easier said than done. Once you have to track it down and find it, it becomes exhausting. That’s where Yotpo comes in.

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While many users will happily read reviews and use that information to make their buying decisions, only a small number actually leave them. Yotpo automatically sends perfectly timed follow-up emails to your customers after a purchase that asks them to leave a review. They’ll then display these reviews on your product pages to help increase further conversions.

Yotpo now also new content curation features, which helps you find social UGC, then creates easy-to-moderate shoppable feeds that can be used to drive conversions.

6. Hootsuite

Hootsuite is one of the best all-in-one social media management tools available. With so many platforms available for businesses to be on, keeping track of it all by yourself is almost impossible without a tool like this one to help you.


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Hootsuite allows you to manage, schedule, and monitor your social media activity from one dashboard. Platforms supported include Facebook, Twitter, Instagram, Youtube, Pinterest, LinkedIn, and more. You can also assign team members to respond to specific messages or streams of engagement, ensuring that no potential customer will fall between the cracks.

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Itai Elizur is the COO at Inbound Junction, a content marketing agency specializing in helping startups and business increase their online visibility. Prior to joining the Inbound Junction team, Itai worked as a Creative Manager at, and as the Director of Marketing at Infolinks, the 3rd largest website network in the world.