It’s famously said that Tim Feriss, before he finalised the cover of “4 Hour Work Week” (whose premise I disagree with) used Google Ad words to see which book cover folks would like most. The one that was clicked the most, that’s the cover he chose to put into final production.
Surveys are important. While they’re not a final determination of what someone will actually do, having a few thousand people give you their answers on a series of questions can give you a pretty good idea of how they’re thinking.
You can then use this data to better develop a product or market your service.
Google Surveys is a pretty comprehensive tool that can help get questions you have, in front of a lot of people across its advertising network.
Check it out here.