It’s true that there are various SEO benefits linked to addressing web design issues like mobile friendliness, yet there is also a significant detail many webmasters forget about: hosting. Hosting is often thought about briefly and a decision is made without so much as a glance in the rearview mirror. However, it’s important to remember that all hosts are not created equal. Take a look at these three reasons hosting matters.
Increase website security
Many small business owners don’t know that a website, no matter how secure it seems, isn’t as secure as you think. The reason why is that when the site is placed on an unsecure server with various websites, there is a chance of one being hacked. It’s frustrating to know that no matter how secure your site is, it’s not fully protected and poor security can destroy your business. A good host will take preventative measures to reduce risks of privacy violations with the help of firewalls and other electric barriers between a site and those trying to access it with malicious intent. If your site is compromised due to a hosting issue with a well-known company and you chose a low tier plan, the chance of a speedy solution is slim. Business owners sometimes fail to realize the importance of knowing the types of web hosting available and choosing the most reputable providers. Both decisions have a direct influence on the success of your business.
Receive better customer service
When your small business site goes down, you’ll get to know the customer service team of your hosting platform. The difference between good and bad hosts is the speed at which the issue is resolved. A good host offers knowledgeable representatives who will assist you with your problems and answer your questions, whether by phone or chat. Clients with a more profitable account will likely take priority and earn immediate attention. If you went cheap on hosting, you’ll probably be faced with longer wait times, less than stellar assistance, and a fix to your issue that won’t last long. Many small business owners wouldn’t associate customer service with a hosting platform, but it is something you need to think about since it actively affects the experience.
Offer your customers reliability
Your business website often makes the first impression – you want to make sure your customers see a website that runs well and best represents your brand. Visitors may not notice that your website is good when they’re browsing around, but they will notice if your site is consistently down or isn’t user-friendly. There is always a possibility a website will crash, it’s far less likely if you have a good host. Good hosts are consistently backing up data and cloning sites to ensure they can always provide a fast solution to get your website back and running online so you can sell more products. Less expensive hosting often leads to a slow website – a frustration for many users. There is never a guarantee your website will consistently run without a glitch, but better hosts provides better care to their clients and more efficient web speeds with enhanced security. Reliable hosts minimize many risks involved with your site, which means you’ll have less of a headache if the site experiences any problems.
Small business owners don’t always realize how much hosting matters. There are various options available to everyone who launches a website so make sure you educate yourself before you select your host. A reliable host is the key to overall functionality of a website leading to happier customers and more sales.