VPN stands for Virtual Private Network and, it does exactly what it sounds like – it keeps your connection private, encrypted and anonymous.
While there are a lot of different uses of a VPN, a regular, online business entrepreneur might think: why do I need a business VPN?
A VPN masks your IP (your real IP provided by your ISP), and this makes you safe from DDoS attacks, cybercriminals, and hacking attempts.
The first thing you should do as an online business is to run a secure site (HTTPS). This level of security will protect people visiting your online business’ website from spying, hacking attempts, etc. This should be a primary concern for you as a business owner.
However, with less than 50% of the businesses looking forward to upgrade their business systems, hackers and black hats can scheme against your businesses and launch a deadly attack your business anytime.
Whether you’re an online advertising company, journalist/blogger, e-commerce business or a remote worker, a VPN will keep you secure on the web and provide you the added functionality you need in today’s time.
Moreover, with more than 400 Businesses targeted by a BEC scam every day, it’s high time that SMEs deploy a business VPN as part of their online security plan.
Benefits of a Business VPN
Whether your business is small-scale, medium or big, a business VPN will go a long way in protecting your online business by providing online security and giving you ultimate functionality. With a business VPN, you have the ability to:
- Limit and Control Access to Corporate Assets
With dedicated IPs, you can limit access to corporate assets and add another layer of security to accessibility. Besides the normal combination of an authentic username and password, only allowing specific IPs access to your servers, databases, etc. give you greater control over who gets to access what, and also makes it that much more difficult for hackers to break in.
- Support Bring Your Own Device (BYOD) to Work Culture
Since PureVPN Business supports almost all internet-enabled devices (Windows, Mac, Android, and iOS), members of your workforce who are connected to the corporate network on their own devices will be secured by a VPN against all sorts of malicious entities, online hacks and cybercriminals.
This in turns supports BYOD culture without having the need of you (as a business) to develop an infrastructure and manage a self-controlled network for security purposes. A business VPN eliminates your online worries and risks, allowing your employees to work on whatever internet-enabled device they want, from wherever they want, as long as they are connected to the VPN network.
- Stealth Research
As an online business, you’re continuously researching on multiple domains. Your research can vary from local region to international, based on your needs. However, when you’re researching online, you leave a digital footprint of your online activities on numerous websites. Those websites can look you up through your IP and know what you have been up to, and then might sell this data to your competitors.
Why let anyone look you up and know what you’re doing online? And as a business, your competitors shouldn’t have access to your online activities any way. With a business VPN, you can carry on with your online business activities as your real IP gets disguised with a virtual IP – which you can choose from a huge pool of 88,000 IPs.
- Digital Marketing in Other Regions
As a business, you’re going to have to market your product/services to thrive in the market. Being an online business, you can carry on with your digital marketing activities by connecting to the IP of a specific country where you’re marketing your offerings.
This will allow you to get a local feel (from competitor offerings, ads, etc.) as well as a whitelisted IP which go a long way in promoting your product.
- Secure Private Servers
To strengthen the servers’ capabilities, most reputed business VPN services provide AES-256 bit military-grade encryption as standard along with robust security protocols that make you hack-proof on the web. When connected, any and all of your internet related activities are secured at all times.
With increasing online attacks on businesses nowadays, it’s only wise to adapt necessary measures.
Moreover, with a business VPN, you can make use of:
- Sensitive Data Protection
A reliable business VPN deploy advanced 256-bit military-grade encryption to any and all online traffic you send and receive on your VPN connected device.
As an online business, you might have remote workers in different countries. A VPN will not only protect their device but will also encrypt the data being sent and received by their devices.
- Ultimate Online Security on Public Wi-Fi
Your employees might be using a public Wi-Fi or an unsecured Wi-Fi network to connect to the corporate network, without realizing that public networks are littered with cybercriminals and hackers.
If such evildoers get a hold of your online businesses’ data (login details, customers financial and personal information, location, cookies, etc.), they can blackmail you for ransom or just hack your customers’ credit cards.
- Complete Secure Online Financial Transactions
Using a VPN comes with added benefit of not only masking your real IP but the ability to conduct secure financial transactions with the help of encryption and strong protocols.
Having a PayPal account associated with your Amazon or eBay store is normal and you might be paying salaries to your employees or clearing the bills of your vendors via your PayPal account. The only way to secure these financial transactions is through a VPN for business. With a business VPN, every online payment you make is protected with 256-bit encryption pooled with the strongest security protocols.
What’s important for online businesses is online security. A VPN completely encrypts your data which makes it almost impossible to hack into your data, computer or internet connection. Make sure you deploy a reliable business VPN whenever you are conducting online transactions or even dealing with your employees and stakeholders online.
Mustaali Marvi, a digital privacy advocate, works as a digital marketing associate at PureVPN Business. For over 7 years, he has from working for startups and incubators to managing top 21 of the Forbes 500 million-dollar brands, to writing a book, “14 Ps of Modern Marketing”, and winning a couple of National Awards, he has done it all. He is an avid reader and a freelance writer specializing in areas such as Digital Parenting, Cyber Security, Artificial Intelligence and Internet of Everything, and contributes regularly to forums, such as Business.com.