Anticipating customer needs is a necessity of today’s marketing plans. It’s not enough to wait for a customer to come to you; the best marketing strategies involve intuitive thinking so that consumers have what they need without having to look for it.
Advancements in Big Data – or the analysis of customer behaviors online and off – and automation technology are making it easier than ever before for marketers to connect and engage with their audiences. By following the customer journey more closely, and in real-time, marketers can deliver better options that are personalized and relevant. Understand the basics of a customer profile is just the starting point; marketers must understand the nuances of that customer during the buying journey.
To accomplish this, marketing teams need to leverage a variety of technology solutions along with streamlined workflow management. Speed is the name of the game and the strategies below will help you get there.
Offering instant answers to customers is important but often costly when it comes to manpower. Using chatbot technology, though, cuts costs while helping customers find quick answers.
Chatbot technology analyzes patterns and word choices of consumers to help find immediate solutions. Chatbots can provide links, give answers to frequently asked questions and even file support tickets if more action is needed. Instead of consumers searching for an email address, then waiting a day or two for a response, chatbots can give immediate answers to common questions.
Consumers like transparency, so when chatbots are implemented, it’s best to let people know that they are interacting with an automated system right off the bat. Chatbot software like SecondEgo communicates with website visitors in real-time. The software uses artificial intelligence to get smarter over time based on data you provide and how people interact with it.
Real-Time Decision Making
Marketers are always looking for ways to speed up the data analysis time so decisions can be made quickly. Data analysis is only part of the picture. Streamlining communication and automating workflows free up team members to focus on optimizing campaigns. The faster marketing teams can make adjustments to campaigns the more revenue they can generate with lower expenses.
Project management solutions like Wrike allow marketing teams to create systematic workflows that speed up communications between team members on specific tasks and create a shared knowledge base for quickly accessing information. Wrike even uses artificial intelligence to automate repeatable tasks that intelligently suggest next steps and notify managers if there’s a possible project delay.
Having brands suggest items you may like is nothing new – consider the “you may also like” product suggestions that Amazon has been offering post-sale for over a decade. What’s changing is the ability to suggest items across several sites and channels through secure computer software platforms. The right tracking and AI platform can follow customers from one online location to another, and remind them of what they liked on your brand’s site or social media platform. This type of tracking and marketing can also tell you what people are doing after they leave your site, like heading to competitor sites or looking up reviews on your brand.
When marketers better understand consumer behavior, they can better deliver personalized messaging that results in higher return. Big Data and AI benefit both brands and customers by providing custom information.