How To Transition Your Brick-And-Mortar Business To an Online Business

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There is a comprehensive, multi-step process to help you transition your brick-and-mortar business into an online business. Modern small business owners are constantly subject to changing conditions, shifts along the demand curve and consumer expectations. The current conditions caused by the outbreak of the Coronavirus pandemic have placed severe restrictions on traditional business activity. Luckily, there is still a comprehensive method to alter your business to provide digital product offerings. At the same time, making the transition to digital business helps you keep up with constantly evolving consumer demand. Read on to learn about how to transition your brick-and-mortar business into the digital world.

Build Your Business Website

Developing your website is one of the first steps when moving your brick-and-mortar business online. Organizational websites are a central point of communication and information for online businesses. Having a clear, user-friendly, well-developed website, you can set a clear first impression for online customers.

Be sure to constantly review your website for inaccurate information, misspellings, or logical mistakes. You will also want to create any multistep form templates like order forms that you may need. To ensure professional quality, you may want to consider outsourcing website development to a professional agency. In addition to designing your website, these companies can help you navigate the best decentralized or cloud web hosting services to operate your site. If you are already very technology-driven, you should be able to develop a simple website on your own in no time.

Find Profitable Products To Sell

Before you can launch, you need to find more profitable products to sell. For new eCommerce business owners, one of the most preferred ways to find and distribute products is through dropshipping. While moving your business online, you can expand your product offering. Utilizing a dropshipping model, you can find high-quality, profitable products for your online store in minutes. Online dropshipping providers help you find products, add them to your eCommerce platform, and begin distribution to your customers. Utilizing these services, you can simultaneously expand your product options and categories. While expanding product options, the dropship model simultaneously allows you to reduce your physical inventory and overall risk. Eventually, you can even automate your dropshipping model to customize product offerings, set competitive prices, and scale your business.

Grow Your Digital Audience

After successfully sourcing products for your new online business, it is essential to look for ways to grow your digital audience. Even with a loyal customer following for your existing brick-and-mortar business, you need to constantly look for ways to grow and expand your digital customers. Without geographic restrictions, owning an online business allows you to serve new clients across the globe. To expand their following, many business owners look to traditional social media or content marketing strategies. Utilizing these methods, you can prepare blog posts, audio, video, or social media content in order to increase your brand exposure and customer awareness. At the same time, you can grow your digital following by making guest appearances on notable websites, podcasts, or online events. Before launching your digital business, be sure to look for ways to grow your online audience. And don’t overlook the power of amping up customer service at your brick-and-mortar location, either; customers talk. For example, a strategy as simple as providing smart order pickup lockers for customers who order products online can be very helpful to satisfying customers.

Identify Payment Processing Solutions

Once you have constructed your online business plan and sourced profitable products to sell, it is integral to identify payment processing solutions. Without high-quality payment processors equipped, you will be unable to process business transactions through your platform. Most eCommerce business owners utilize secure payment gateways to process digital transactions. These solutions allow online shoppers the freedom to use their preferred payment method. At the same time, secure payment gateways ensure your customer knows that their information is safe. After you have planned the fundamentals of your organization, it is essential to identify payment processing solutions for small business.

Make Your Digital Business Fit

Once your online business is planned and constructed, you need to make your online business fit with your existing one. Even with a well-planned, profitable digital business, you still need to determine what to do with your offline organizational structure. Depending on the success of your online business, many owners decide to close their brick-and-mortar stores all together. Utilizing this strategy, you essentially move the entire business into online, eCommerce based operations. Other business owners, on the other hand, choose to run both businesses together indefinitely. Even more, you can slowly transition your brick-and-mortar business to focusing on your online organizational structure.

There is a comprehensive solution to help you transition your current brick-and-mortar business into the online world. One of the first steps is to build a website to establish your online business presence. With your website and eCommerce platform constructed, you need to find high-quality, profitable products to sell. Then, you must identify methods and practices to grow your digital audience. With your inventory secured, you need to identify secure, simple payment processing solutions to begin accepting online transactions. Finally, look for strategic ways or solutions to make your digital business fit with your existing one. Consider the points mentioned above to learn about how to transition your brick-and-mortar business into the digital world.

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Itai Elizur is the COO at Inbound Junction, a content marketing agency specializing in helping startups and business increase their online visibility. Prior to joining the Inbound Junction team, Itai worked as a Creative Manager at, and as the Director of Marketing at Infolinks, the 3rd largest website network in the world.