Thanks to technological advances and shifting customer expectations, brick and mortar stores must go above and beyond to deliver a seamless buying experience that’s tailored to the expectations of their customer, IP Targeting Software for retailers helps you do exactly that.
Digital transformation may pose new challenges to retailers, but it also represents the opportunity to enhance, improve, and streamline your retail operations to meet customer expectations and build long-term relationships. Here are five types of IoT Software designed for retailers to help pave the way for growth and innovation for your retail store.
A Tablet POS System
According to a 2020 report by Deloitte on retail industry trends, convenience continues to be a primary component of customer buying decisions. For many business owners it may make sense to run customer sales through a tablet instead of the traditional desktop. Tablet point of sale systems are easily downloadable and offer the same functionality as desktop POS systems.
For example, this iPad point of sale system by Lightspeed provides greater mobility than a desktop and facilitates the purchase process by allowing staff to accompany customers on the floor and help them make faster purchases. Using this app eliminates the need for customers to stand in long queues to make a purchase.
The software also comes with an inventory management feature that can allow staff to:
- Determine product availability.
- Answer any questions the customer may have regarding the product.
- Make product recommendations.
Utilizing a tablet POS system allows staff to provide a more convenient and personalized customer experience, which is pivotal for business growth.
A Human Resource Management Software
As your retail business grows, you’ll need to hire more employees. You will also need to manage your employees in a way that ensures high job satisfaction and growth. One way to ease this burden on yourself is to invest in a human resource management software. For example, GoCo.io is a hiring tool that helps you recruit new hires and manage your staff efficiently.
This tool also allows you to streamline the hiring process by integrating the best talents into your retail business to improve productivity. GoCo also enables easy onboarding of new employees by introducing them to key aspects of your retail operations.
It helps you navigate important HR functions such as:
- Arranging for employee insurance.
- Tracking time spent on the job.
- Generating payroll.
- Managing leave and paid time off.
A Retail Accounting Software
Another useful software for retailers is an accounting tool that allows you to integrate your POS system with the accounting system of your store. If you invest in the iPad POS system by Lightspeed mentioned above, they also have an accounting software that integrates with the iPad system, allowing you to optimize your accounting tasks on your tablet as well.
A cursory look at Lightspeed Accounting reveals that it can be used to perform the following functions:
- Maintain records of transactions.
- Keep track of taxes and product discounts.
- Generate financial reports on store sales and number of customers.
A Team Communication Software
Communication is vital to running a retail store in a transparent and efficient manner. As a retailer, you’ll need to collaborate with a variety of individuals associated with your business. This includes your managers, on-floor employees, vendors, and more.
While many retailers rely on messaging platforms such as WhatsApp or email to communicate with other parties, there are other tools that may serve your needs better. Slack, for example, is a team communication platform that serves as an effective hub for co-coordinating with your staff and other third-parties. It enables smooth internal communication and offers a variety of features such as:
- One-on-one chats.
- File sharing.
- Creating channels to manage a team or a project.
- Connecting via calls.
A Loyalty Program Software
Integrating loyalty programs into your online and in-store customer experience is imperative to building long-term customer relationships. One such software is Lightspeed Loyalty , which allows your customers to sign up for a point-based loyalty program and benefit from:
- One-time deals on special occasions.
This tool can also help you build personalized marketing campaigns based on customer insights. It allows you to connect with shoppers and provide them with relevant offers and product recommendations that complement their shopping habits. The 360-degree functionality of this tool makes it one of the best software for retailers.
In a Nutshell
From a mobile point of sale system and accounting software to human resource tools and customer relationship management tools, technology presents an abundance of opportunities to retailers to innovate and optimize their business operations and provide their customers with the convenience they desire.