How to Use Technology to Better Benefit Your Business

8 Min Read

It seems like almost every day something new comes out in the technological world, from touch screen phones and tablets, wireless earbuds, to hundreds of different social media platforms. The great increase in technology is easily one of the biggest accomplishments of the 21st century, and with everyone in the world using some form of technology on the daily, there is no doubt that technology can be used to better businesses worldwide. 

Online Meetings

With the spread of the novel virus COVID-19, technology became one of the only threads keeping the world connected. With businesses and companies getting shut down worldwide, technology also became the only way to get work done. As we look back on when everything was shut down, there is no doubt that COVID-19 brought forth some great technological innovations for businesses, especially those working remotely.

One of the best ways to use recent technological advances for businesses is to start conducting online meetings through platforms such as Zoom or Google Meet. Both of these platforms give businesses the ability to conduct meetings remotely and even give the option to hold seminars or to share computer screens and share work. Although navigating these platforms may be trickier than holding in-person meetings, holding work meetings online can help your employees stay on track with their work and not get too distracted.


As technology increases, so does the software available to businesses. Writing software such as Grammarly or technical documentation services like MadCap Flare allows businesses to put out the best work and eliminate any flaws that they may have. In addition to this, there is a variety of other software available to use. Google has software known as Docs, Slides, and Sheets that is essentially just a free online version of Microsoft. There are also countless different calendars, list creators, and task organizers that can all be used to better employees and businesses. Software is one of the best technological improvements for businesses and can easily be used to increase and improve production and quality.

Hiring Apps

Although it may sound silly, job finders and hiring apps have become some of the best technological improvements available worldwide. Instead of having to post and respond to ads in newspapers, magazines, and post boards, the average person is now just able to google and find a job that suits them. Websites like Indeed and Ziprecruiter are great ways to find or post long-term job offerings and full or part-time employment. If none of these websites fit your needs, there are hundreds of different options available, and one is bound to fit your business!

Another great use for hiring apps is to hire remote freelancers. Through apps such as UpWork, Fiverr, and FlexJobs, employers are able to post job descriptions. Freelancers are then able to respond to ads with their credentials. All of these apps are incredibly user-friendly and can easily be figured out to better fit your business!


Creating a website is the best way to give your business a virtual “home”, especially while working remotely! Thanks to a variety of different website builders like SquareSpace, WordPress, and Wix, creating a website for your business is now easier than ever. With just the click of a button, you can easily start to build a website on your own, or enlist someone to help you. No matter what option you choose, there is no doubt that thanks to technology, you will have a website that fits tour needs and is a positive representation of your business.

Every different service has its benefits and niche. For example, WordPress sites are the easiest to build for beginners, whereas Squarespace is the best website for freelancers or people advertising their creativity. When figuring out which website you should use for your business, ask yourself what the purpose of your website is. Are you looking to advertise or share upcoming projects? Are you creating a website so customers can book appointments or services? Once you figure out your website’s purpose you will then be able to analyze what website best fits your needs. Although it may seem like a daunting task, creating a website is actually very easy even for someone who is not technologically inclined!


The recent development of sites such as Instagram, Facebook, Snapchat, and TikTok has become an absolute game-changer for businesses. No longer do companies have to shell out thousands of dollars on business cards, posters, and billboards but instead can save their money and advertise for free on social media. These platforms all offer ways to post about business, services, and products for free, something of which has never been available before. As a business, you are able to use these platforms to advertise your business and also form relationships with your intended audience. You are able to post about what you’re doing in the office and customers can begin to feel like they are there with you. 

In addition to this, social media also presents the option for sponsorships. Although this form of advertisement is not free, you are able to pay a small fee to have your product advertised on many different social media platforms by the actual platform itself. You are also able to reach out to social media content creators to post and advertise your product. There are countless opportunities to advertise your business through social media and although some of them may cost money, you will be improving your business in the long run.


Overall, technology has the ability to greatly improve your business. Through services like online meetings, you are able to stay connected with your colleagues, employees, and customers even if you are not able to meet in person. Due to the improvement of technology, services and apps to help improve business have all become readily available to companies. One of the best improvements of technology, however, is the creation of websites and social media, which are essentially two different forms of free or cheap advertisement. Technology has helped businesses greatly and is one of the best easy to improve companies as a whole.

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