As a small business owner, you’re probably using every tool and resource at your disposal to get the word out about your products or services. And very likely, your website is your biggest asset in doing just that. Your small business online presence is your best opportunity to make a lasting impression on your customers. Therefore, you’ll want to do everything possible to make your SMB site engaging, functional, and fast so you can boost the odds of landing sales online. That’s why you need an SMB WordPress website, because it provides all the advantages you need to accomplish your business goals.
Whether you’re building a website for your small business or thinking of a site redesign, WordPress (WP) can be your best ally in achieving your online business goals. So, read further about how this platform can work for you, and why your business should run on WordPress.
Why More Small Business Owners Are Turning to WordPress for Their Websites
According to the most recent WordPress statistics, there are over 60 million websites online today currently using WordPress, and over 400 million people search WP websites each month. Furthermore, almost 700 WP websites go live every single day.
These impressive statistics confirm that WordPress gets the popular vote in terms of a go-to content management system, but why? What makes WP so appealing to SMBs around the world? Here are a few advantages to WordPress that small business owners are raving about.
Big Features Small Businesses Can Afford
Most small business owners are under the impression their budget can’t handle all the frills and features as seen on mega business websites. This simply isn’t the case. WordPress is a free content management system (CMS) that packs a lot of power when it comes to adding everything your SMB needs to have a cutting-edge yet affordable website.
What’s more, WordPress is open-source, which means developers can contribute to WPs software. Because WP is so versatile and popular, developers create tons of plugins, themes, and widgets to meet every SMB need. As of 2021, there are over 50,000 plugins for WordPress, and that means lots of bells and whistles for you to create a fully functional website.
A Reputation for Security
While no SMB website is bulletproof from hackers, WordPress comes pretty close. Because WP is the largest and most used CMS system to date, they are invested in providing the best, top-notch security measures. WordPress accomplishes this by constantly updating and improving their CMS for maximum security. You can also further safeguard your SMB website by easily connecting with a secure WordPress hosting service. This will ensure your site has optimal protection from hackers and technical meltdowns.
Other content management systems often require users to manually check for updates. That’s not the case with WP. They have instant updates and conduct regular performance maintenance so you can be confident your site’s security is always up to snuff. WordPress is also compliant with the most current international security practices and policies, whereas other CMS platforms are left wanting for such proactive security measures.
By far, one of the best advantages of having a WordPress business site is its ease of use. Even the least tech-savvy business owner will find WP features convenient, user-friendly, and super simple. Furthermore, because WP is such a popular CMS, if you run into trouble with your WordPress site design, answers are just a Google search away.
Additionally, a slew of WP themes are available that allow you to easily get the dynamic design and functionality you want for your business site. Between plugins and WPs easy-to-use features, you can build a website without any knowledge of HTML or CSS coding.
More Than Just a Blog
It’s a common misunderstanding that WordPress is exclusively for bloggers. WP might have started out as a blogging platform in 2003, but today, WordPress has completely innovated upon its CMS to cater to a variety of site owners’ needs. That said, WP does deliver the capacity for your SMB to have a blog, which is crucial to driving organic traffic to your website.
In addition to adding a blog on your WP small business website, you can also incorporate other features such as membership modules, shopping carts, portfolios, discussion forums, eLearning capability, auction features – you get the idea. Your ability to expand and branch out into various different sales modules is almost endless with a WordPress site.
It’s Geared for SEO
SEO (search engine optimization) is a huge deal in getting traffic to your website. Thankfully, WordPress has SEO built into the platform. Out of the box, WP generates meta descriptions and title tags for your posts and pages. This allows search engines to detect your online content, which can potentially rank your SMB website higher on search engine results.
But that’s not all. WP works seamlessly with certain online tools and plugins such as Yoast, which helps you optimize your content to the max. These plugins are crucial to making sure your posts and pages get ranked well in search engines. Furthermore, there are other helpful plugins available that help you with repairing broken links, 404 redirects, and no-follow checks. If you don’t know what that means, that’s okay, because WP makes it easy to fix issues that commonly thwart website rankings on search engines such as Google.
A Community of Loyal Users
WordPress has been around for almost two decades. Over that span of time, WP has built a loyal following. That means there are tons of committed fans of WP, and loads of forums dedicated to WordPress users. This puts you at an advantage for getting answers, gaining insight, and learning more about WP from legitimate, experienced WP users. Furthermore, it should be noted that WordPress has a long history, and therefore, solutions for any kind of WP question are easy to find online.
The Last Word on WordPress
With its legendary security features and overwhelming popularity with pros and newbies alike, it should be clear that WordPress is an ideal solution for your SMB website goals. The fact that WP is so convenient to use as well as adaptable and scalable means you can also grow your business website with WP without having to suffer from major overhauls as your business grows. Lastly, WP is the choice content management system when you want full control over your business website, because it gives you the power to publish a site that functions fabulously and looks stunning.