Small Business and New Technology

6 Min Read
Technology for the new business era is both challenging and exhilarating. An open mind is needed to take advantage of what's coming.

Technology for the new business era is both challenging and exhilarating. You’ll need an open mind to take advantage of what’s coming.

On a daily basis, small businesses rely on technology to help them run. Technological advancements affect small companies in a variety of ways, from laptop computers with internet capabilities to printers, online file storage, and web-based applications.

Depending on the goals, device decisions, and how successfully entrepreneurs and their staff adapt to new systems, technology has the ability to have a beneficial or negative impact on small businesses.

Business Collaboration

Small businesses collaborate closely with their customers to produce products and services that enhance their lives. Small business owners and staff must in turn interact with each other and external vendors to turn a concept into a finished product or service.

E-mail and instant messaging programs opened the path for online cooperation and sharing. E-mail and instant messenger are useful technology benefits for small firms. These platforms allow them to interact rapidly, share information, and receive feedback.

Business Examples

5 pm, Basecamp, and Zoho Projects are examples of web-based project management applications. They allow you to keep track of projects, delegate work, update team members and clients, track time, and share documents in real-time.

This implies that, regardless of a person’s location, small enterprises may get up-to-date information from a single hub.

Workplaces That Are Adaptable

Small company owners and workers may work in the office, from home, on the road, or even from across the nation, thanks to technological advancements.

As a result, technology helps firms acquire a competitive edge in the global economy. For instance, it does this by allowing small business owners to employ people from all over the world.

Customers Are Connected Immediately

Small company owners are no longer required to send surveys to clients and wait weeks for responses. Nor are they required to call customers for feedback.

Additionally, small companies may communicate with their clients via e-mail, blogs, social media, and forums. Smaller company owners take advantage of this real-time connection by soliciting input from clients. They then incorporate it into their operations as soon as possible.

As a result, consumers now demand immediate responses. In the post-pandemic world, there’s no such thing as tomorrow. Immediate gratification is the name of the game. If you can keep a viewer on your website for more than 30 seconds, you’ve almost got a guaranteed sale!

Slow-moving and ponderous procedures don’t impress anyone anymore. Especially potential customers. Red tape may have impressed the Eisenhower generation. But today it’s seen as just what it is — a sure sign of bureaucracy run amok. All the customer wants to hear is “I can get it for you yesterday.”

Shops on the Internet

Crafters, apparel and accessory designers, and painters may now set up online businesses instead of investing in pricey storefronts.

Consumers are flocking to the internet for everything from finding presents to purchasing groceries. Additionally, the diversity of products and services available is increasing the appeal of online shopping.

Businesses with physical locations can open online stores to increase their exposure. As a result, they can reach target consumers outside their immediate surroundings.

Smaller businesses are finding online stores a godsend. As a result, their retailing overhead is almost nonexistent. No rent. No insurance. You handle inventory strictly on-demand. There’s no need for a large in-house staff for sales, service, and customer care.

Talk about starting your business out of your garage! Today you can start a business out of your bedroom.

Employee Education

Offering training to new and seasoned staff as they integrate new technology into their operations is challenging.

Young employees are likely to adapt quickly to new technology. However, senior staff may oppose them or face a learning curve, reducing output momentarily.

As they say, you can’t teach an old dog new algorithms. Or can you?

Actually, it’s very easy to train your seasoned employees on new technologies. Above all, what’s needed is a trainer who is conversant with their mindset and knows how to speak their language. Which is, by and large, still analog.

Small Business Training

Of course, training does not just take place in-house.

There are often informal bull sessions where senior employees get together for coffee outside the workplace. There they work through the problems and their perceptions of problems. It’s a non-threatening environment, with no upper management suits breathing down their necks.

Senior workers are generally most comfortable in informal settings. Away from the office. With something to do with their hands. Why do you think smoking was so popular forty years ago? It gave people something to do with their hands while they thrashed things out!

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Becca Williams is a writer, editor, and small business owner. She writes a column for and many more major media outlets.