The Four S’s of Social Media Success

13 Min Read
Of course, social media success is nothing nearly as complex as rocket science. It can be achieved by faithfully following the four S's.

Social media success has become one of the most fundamental elements for marketing any digital business.

Brands simply cannot put it at the bottom of the pile any longer. Social media has become the need of the hour.

Be it the provision of content to an audience or an engagement incremental, social media platforms come in handy. It could ultimately boost the online presence of any business.

Social Media Marketing and Brand Awareness

Social media is all about being loyal and real in your business while presenting your brand in front of an audience. The well-established “captivity” of social media has helped businesses place themselves in the light by which they wish to be seen.

What seemed like a struggling phase without the advantage of social media platforms has become a simplified and smooth process with socializing networks.

And now social media strategies and business marketing plans have become a critical part of digital brands.

When done correctly, your social media campaign can boost brand awareness and recognition globally. It enables your company to receive enhanced digital traffic and social media success.

Most importantly, social media platforms have allowed businesses to interact well with their audience. Brands can use all the various communication mediums to have interactive sessions with their targeted groups.

Below, I’ve jotted down the 4 S’s that can work wonders for your social media success. Use them to craft a flawless social media marketing strategy in the near future. Let’s begin!

1. Setting Goals

Hear me out. Any good marketing plan always begins by establishing goals.

Before designing social media strategy for your business’s growth, you need to understand the objectives of your business. Measure the end results and write down what you want to work for.

Set your goals first. After that, it will be easier to think about a strategic plan. This set of goals and curation of objectives for the core purpose of business helps in inspiring the targeted audience.

Plan to have your social media marketers use the appropriate resources to curate data and publish posts.

Further, social media analytics and tracking tools can be used to measure the performance of the implemented strategies. Key metrics of social media analysis can be used to track your performance so far!

A Few Tips:

The specified data on your posts could also indicate which of your strategies are working and which aren’t. Data must consist of:

  • the popularity of your published posts;
  • engagement of followers on certain posts; and
  • the reactions of your audience.

Creating an objective outline and marking them off after completion would also help you see how far you have come…and what changes you should make now.

The Evaluation Process

Evaluating your goals is also a necessary step in your social media and digital marketing, including SEO, email marketing, blogger outreach, PPC, etc.

You need to stay updated and should make changes depending on your company’s growth. Social media goals further fall into several categories including:

  • increased brand awareness;
  • traffic increment;
  • new leads generation;
  • revenue growth;
  • ideal research of your audience; and
  • more press mentions.

Once the objectives of the brand are identified, it should become easier to achieve them with a strategic plan.

Most of the social media platforms have made it easier to track metrics. And you cannot afford to miss out on this golden opportunity.

By integrating your social media accounts, you can kick start your digital marketing of the business. You can also use the proper analytical tools for impressive growth.

2. Setting Up Profiles

Another important step of social media success includes the setup of profiles and this should be done perfectly.

Take a look and check that each of your information blocks is filled out on your social media profiles and that you have not missed out on any essential points.

Your profile should include the location of your company, contact information, website link, and proper description of your business and services.

With the help of a brief description, you can target your audience. You can provide them with the proper information about your business.

In this way, the targeted group of people can gain valuable insights about the brand impacting their buying decision. Furthermore, this ensures that potential customers would be able to find everything in one place.

Be it the LinkedIn marketing strategy or the Facebook community campaign, you need to set up your profile first to grab the targeted audience.

If you hope to win their trust, your business profile should be set up on each social media platform.

It might be easier for you to present the brand on the local and foreign levels. Once the profiles’ setup is complete, it would be convenient to design their related strategies.

The Benefit of Consistency

At this point, after completing the setup, you also need to make sure that all the information mentioned on the profiles is the same across every platform.

With the absolute same and optimized information across all social media channels, it would also be optimal to measure the SEO performance of your business’s profile and pages throughout the search engines.

Social media profiles can help you to build brand recognition and brand awareness. Keep all the elements the same across the social media platforms including the message and design elements. This would further include the logo, company name, color theme, and profile photo.

When businesses work over their branding techniques, it helps them to build stronger brand recognition in the minds of customers.

3. Strategic Planning

Let’s talk about the third S of social media success and that means strategic planning.

Designing a social media strategy for success is nothing nearly as complex as rocket science as there are several resources that could help you to research and learn from them. Having the right plan in your hand can enable you to maximize your social media efforts, indirectly producing huge efforts.

Be it Facebook, Instagram, LinkedIn, or whatever, businesses have to show up with the strategic planning for their business.

Ensure that all your tactics and tips are simplified and maximized enough for your social media platforms. Reaching out to the audience from the social platforms is easy but keeping them engaged is a bigger problem.

A Few Tips:

First of all, you need to know your targeted audience and should understand what their needs are. Once you know their demands and tailor your business accordingly, it will be easier to come up with a plan.

Also, observe keenly which platforms your audience is spending more time on. Once that platform has been identified, get ready to craft some unique and engaging posts.

It’s quite evident that Facebook, Instagram, and Twitter have become the hot favorite social media channels among iGen. And using them to promote your business is definitely a great idea.

You need to implement the ways in which your brand might gain recognition and worth in the customers’ eyes. Keep publishing the content that could grab the attention of these consumers.

In this way, you should also be able to get in touch with the influencers from your industry. If the influencers would mention you in their posts, your brand would get noticed in amazing ways.

Moreover, take the advantage of social media management tools to track the performance of your business’s social pages. This will also help you to get a bigger picture of how your posts are performing among the audience.

4. Scheduling

The last S in the list is scheduling, which is another most important component to keep your business on track and organized in an effective way.

With the help of a scheduler or scheduling tool, you can post consistently without having to remember to do so. Scheduling is a key factor in social media success. It helps brands to manage their content posting tasks easily.

There are several social media management tools available with the help of which, you can work upon content creation, distribution, and publishing. Schedulers make it easy for business to manage and post their content and social media posts on different platforms.

Be it the LinkedIn, Twitter, or even Instagram hacks of scheduling posts and recycling content, management tools have made it all easy.

Once you understand how social media scheduling tools work, you can easily design and edit the content for future use.

At this point, it is very important to use the right type of social management tool so that nothing could go wrong once you are done with the scheduling of your content.

Once all is done, you can enjoy the perks of sitting back and letting your automated scheduler handle the rest.

A Few Tips:

You can use all-in-one social media management tools such as Social Champ. These can make your life easier like never before. With an internet tool such as this, you are able to upload the content easily and can save the posts for years.

For busy marketers and social media managers, all-in-one automation has been a huge help. These tools also allow you to track the performance of your social media posts.

It’s all good to create a social media calendar and take the help of social platforms management tool. But while mapping out, keep some important tips in your mind. The real key is to share as much as you can rather than promotion.

Don’t forget to link the content to your brand’s website as well. Moreover, check out to post at the best time so the audience’s engagement on your posts is high enough to impress others.

Wrapping Up

Social media success is nothing like rocket science and could be achieved with the above-mentioned 4 S’s of social media.

What you need is a strategic and smart approach towards your business goals. Once everything has been defined, it will become easier for your brand to maintain its reputation in the market of digital businesses.

Consistency is the key to win the audience’s heart and attention, so get the best designers and writers on the board to hit your mark successfully.

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Hardik Oza is an SEO consultant with more than 9 years of experience. He helps companies to grow their businesses. He shares his thoughts on additional publications like SEMrush, Search Engine People, and Social Media Today.