Entrepreneurs have various means of imagining business ideas into reality. But the desire to take established ventures and expand them is practically universal among business owners. Whether growth means opening more locations, adding additional products, or reaching new customers, leaders prefer to be on the move. Business tech solutions must sustain this characteristic to even be considered viable.
Technology is one of the tools that help companies broaden their horizons. Most founders realize the need to start out with basic tech solutions, such as security and productivity applications.
But there are other types of software and platforms that can facilitate your company’s growth strategy and streamline costs. Let’s discuss four of those solutions.
1. Information System Monitoring Apps
As your business grows, the amount of data you collect, store, and use increases. So do the company’s technologies and processes required to collect, transform and process all this data.
These growing complex info systems require something more. But complex info systems require something more advanced than human oversight.
AI-backed applications, such as data observability tools, track the reliability of data within intricate data pipelines. You’ll gain visibility into whether the information is flowing well throughout your organization. When there are glitches with specific data moving between applications in the pipeline or performance problems, you’ll get alerts.
Observability tools also reveal where data processing costs are increasing and records are missing or don’t match.
You’ll identify and correct issues before they lead to downtime or outages. Your team will have better insights into how to optimize the way the company gathers, manages, and keeps information.
2. Digital Marketing Tools
Surveys show digital advertising now makes up 58% of marketing budgets. Spending on digital marketing is also expected to grow 14.7% in 2022.
These figures represent an overall shift from traditional forms of advertising and media, including television and radio.
Although conventional marketing is still effective in specific markets and with certain demographics, online media can be more efficient. Digital content, including social media posts, videos, and PPC ads, is often cheaper to create and circulate. Online media increases your visibility, reaches new audiences, and creates a brand following.
Furthermore, the turnaround time for campaigns can be quicker since technology simplifies the production and distribution processes.
Content management solutions, design apps, and software that runs ad campaign reports and analytics represent the bulk of that business tech solutions. With these platforms and smartphone cameras, producing and distributing online ad campaigns doesn’t have to be complicated.
While some companies partner with digital marketing agencies, technology makes it easier to do the work in-house. And many online resources exist to help you learn the best strategies and tactics.
3. Cloud-Based Applications
Growing companies need applications that are adaptable and can scale. Software licensed to a single computer doesn’t serve those needs well.
Even if you purchase multiple device-based licenses, complications arise. Installation and data storage logistics consume internal resources and reduce flexibility.
IT staff still need to manage the software installation and removal process and track which assets are taking up licenses. Employees might also store information on separate devices that the applications use. Technical teams have to use more elementary methods of migrating that data, such as USB and external hard drives.
These procedures take more time and introduce risks associated with lost and corrupted information.
By choosing cloud-based applications instead, you can manage software and any linked data more efficiently. Employees have access to applications from any device or location and can store and work on documents in the cloud. IT won’t be spending hours installing and removing software, freeing up time for higher-value projects.
Plus, you can add and track user-based licenses within an online dashboard as the number of employees and locations grows.
4. Mobile App Development Software
By 2024, the projected number of mobile shoppers in the U.S. will surpass 187 million. Mobile commerce, including apps, is also expected to become the dominant means of online shopping among consumers.
Already, 77% rely on mobile apps for in-store price comparisons. Of those that use smartphones to do in-store online research, 71% say these devices are important to their retail shopping experiences.
For businesses with storefronts and physical locations, mobile app development isn’t something that can be ignored.
Consumers are increasingly reliant on apps to enhance their overall experiences with brands. Customers find mobile apps more convenient, whether they’re ordering takeout or researching products and services. Businesses that don’t have them are missing opportunities to communicate, trigger buying behavior, and deliver service.
Mobile app development software provides the resources companies need to create the apps consumers crave.
You don’t need a coding background to make something that looks professional. These platforms work like web design software that allows you to drag and drop features. You can also use app builders to automate customer notifications and create mobile versions of online stores. Some development tools even automate the digital app store submission process.
Business owners see growth as an indicator of success, as well they might.
Today, technology is instrumental in advancing a company’s core competencies, increasing customer reach, and improving or enhancing service delivery. Business tech solutions also help optimize internal resources and processes, preventing downtime and increasing cost-effectiveness.
Choosing tools that support your business’s growth involves identifying opportunities and the platforms that can best facilitate your objectives. Some that are worth looking at are data observability, digital marketing, cloud-based, and mobile app development solutions. These applications not only promote growth but also scale as businesses advance.