Grow Your Business on Facebook in the New Year

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Facebook is good for small company owners who seldom have the time or cash to engage in comprehensive digital marketing strategies.

Facebook is a helpful marketing tool for small business owners who don’t often have the time or cash to engage in lengthy digital marketing strategies. With almost 3 billion active members, Facebook is a very popular social platform. When used correctly, Facebook can be used to spread marketing messages for your company without the need for hiring a marketing crew or spending lots of money.

Over half of Facebook users go to a local business’ page weekly, so it’s not surprising that marketing agencies see Facebook as one of the best social media platforms to invest in as a small business.

This platform can help small businesses build brand awareness, attract new customers, retain existing customers, increase sales, and improve customer service.

1. Create a business page.

Is your small business Facebook-ready? A small tea shop, an eCommerce store, or a landscaping company may benefit from Facebook. If you can only concentrate on a couple social media networks, make Facebook your top choice.

How do you find out? Ask your clients whether Facebook is a good way to interact with them. You can send a survey via an email list or through a social media post. Inquire about their preferred platforms and brands.

Getting Started

The Facebook page you create for your business will inform prospective customers about your business, its mission, and what you offer. If you’re nervous about setting up a page, it’s actually quite easy. Facebook provides templates, so you just choose the one that works best for you.

Upload a profile image that includes bright colors and an easy to read logo. Include contact information like a phone number, email address, and website (if you have one). If you serve customers locally, include your location or physical address as well.

The About section will allow you to give background information on your company’s mission, history, and products/services. It’s vital that people know what you do! Tell them what makes your company unique.

A cover picture is your brand’s initial impression. Evoke an emotion or inspire action, like taking advantage of a seasonal sale. Take a snapshot of your product in action, your business, your staff, or your current deal. Be sure to fill in all of the contact info fields.

2. Match your target demographic to Facebook users.

Some social media networks have more active audiences than others. You can match your target audience’s interests, values, beliefs, and personality to the social media platforms you’re considering.

For example, Millennials love Facebook. With over 290,000,000 users, the platform is worth exploring for all age groups. On the other hand, if you want to reach adolescents, try TikTok, where 25% of users are aged 10 to 19.

3. Examine your competitors.

Your target demographic is likely on Facebook if comparable companies have significant followings and get many comments and likes. After all, your competitors’ customers could be yours! Just start posting.

However, if your rivals aren’t on Facebook, it’s probably not for you. On the other hand, if numerous clients say they’ll follow you on Facebook, it means there’s untapped potential in your industry.

4. Customize your CTA button.

At the top of your Facebook page, you can customize the CTA button to encourage your followers to take a specific action. Other CTA considerations include:

  • Vanity URLs: After 25 followers, you may obtain a branded URL, which helps to further brand your business page.
  • Videos: Posts with videos get more attention and interaction than posts with only text. Facebook videos immediately play, making them much more appealing.
  • Text Posts: Utilize text-only postings to poll your followers or create discussions. If you include a link, it will display a sample of the website, grabbing more eyeballs than text-only posts. Use them to promote a bargain or a blog article.
  • Photo Postings: People notice photos on Facebook while looking through their feed. Photos are easier to publish than videos and have a higher possibility of interaction.
  • Phone Videos: These are natural and may help viewers connect. Showcase new items, behind-the-scenes shots, and Q&As through video. Go live to interact with the audience in real-time.
  • Stories: Instead of creating a status update, share a story. Facebook users are more interested in a business or product after seeing it in their stories, according to Facebook. Stories are suitable for informal content. Post exciting questions and polls to keep folks interested.

5. Be human, not pushy.

Your customers come for what you can offer them, but they remain for your human-like interaction with them on social media.

Consider Facebook to be a brand extension. You may still upload promotional material, but it should be mixed in with lots of compelling, non-promotional content to attract Facebook fans. And remember to respect their privacy as much as possible.

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Becca Williams is a writer, editor, and small business owner. She writes a column for and many more major media outlets.