Small Biz Technology is a publication of ReadWrite, Inc. (hereinafter “The Publisher”). The Publisher collects certain personally identifiable information about Small Biz Technology’s readers. Please read this policy to understand more about how The Publisher collects and uses this information.
1. Information We Collect
A. Personally Identifiable Information
You provide us information about yourself, such as your name and e-mail address, when you register for, use, send messages, or post content on or though the The Publisher, including registering for the use of certain features such as email newsletters, promotional offers, sharing a design file, sweepstakes, or the “share an ad” or “movie times” features, creating an account with The Publisher, and registering with the Program as an Affiliate. If you correspond with us by email, we may retain the content of your email messages, your email address, and our responses. We may also retain any messages or other content you send through or post on The Publisher’s websites.
The Publisher may collect information about your transactions with us and/or our business partners, and combine such information with information about you in our possession. This information might include information necessary to process payments, such as billing information and your credit card number.
If you would like any of this information deleted, please email privacy @ readwrite.com with your name and email and all information will be deleted.
B. Non-Personally Identifiable Information
Device Identifiers: When you access The Publisher’s websites by or through a mobile device, we may access, collect, monitor and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with your mobile device that uniquely identify your mobile device and are used by The Publisher to enhance your use of The Publisher’s websites. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by The Publisher. A device identifier may convey information to us about how you browse The Publisher’s websites. A device identifier does not collect or share any personally identifiable information about you. However, a device identifier may be used in conjunction with other information in a manner that may constitute personally identifiable information. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through The Publisher’s websites. Some features of The Publisher’s websites may not function properly if use or availability of device identifiers are impaired or disabled.
Location Data: When you access The Publisher’s websites by or through a mobile device, we may access, collect, monitor and/or remotely store “location data,” which may include GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device. Location data may convey information to us about how you browse The Publisher’s websites. Location data does not collect or share any personally identifiable information about you. However, location data may be used in conjunction with other information in a manner that may constitute personally identifiable information. Some features of The Publisher’s websites, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled.
Web Beacons/Click-Stream Data: A web beacon is an electronic file that signals when a webpage, advertisement, video, other content, an email, or a newsletter has been viewed. We may use web beacons in our emails and newsletters, or on our websites and services. The Publisher uses web beacons in conjunction with cookies to collect click-stream data that helps us better understand how visitors move from page to page within our websites. As with cookies, our use of web beacons is anonymous and does not allow us to gather personally identifiable information about you.
Passive Browser Information: The Publisher collects passive browser information though its web servers. We use the passive browser information to help us understand how many visitors come to our websites and where they come from, and ultimately to help us make decisions about how to organize the websites and deliver advertising.
Log File Information: Log file information is automatically reported by your browser each time you access a web page. When you use The Publisher’s websites, our servers automatically record certain log file information. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, data about how you interact with links on The Publisher’s websites, and other such information. We may display your IP address to the owners or maintainers of certain blogs, groups or communities if you post to those blogs, groups or communities and the owner or maintainer has enabled functionality for this purpose.
Scripts: A script is a short segment of computer code included in a web page or other content that can be used to set and access a cookie on your computer’s hard drive and to record your activity on a website. The Publisher may use scripts on The Publisher’s websites, on third-party websites, or in our emails and newsletters.
Third-Party Data Providers: The Publisher may supplement the information it collects with other non-personally identifiable information provided by third-party data providers. The information provided may include estimates of your age, gender and your interests, but does not include personally identifiable information.
C. Third Party Advertisements
If an advertiser asks The Publisher to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach.
In addition, third-party advertisers may use non-personally identifiable information about your visits to The Publisher’s websites in order to provide advertisements about goods and services that they believe may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here and here.
2. How We Use Your Information
A. Personally Identifiable Information
We use the personally identifiable information that we collect to operate, maintain, and provide to you the features and functionality of The Publisher’s websites.
By providing The Publisher with your email address, including by registering an account with one of The Publisher’s websites, you consent to our use of the email address to send you notices related to The Publisher’s websites, including any notices required by law, in lieu of communication by postal mail. We may also contact you via email with transactional or relationship messages, such as messages related to your registration or account status, and notifications of changes to the terms of your account or the services provided. By providing your email address, you agree that we may send you notifications of activity on The Publisher’s websites to that email address, in accordance with any applicable privacy settings. We may use your email address to send you other messages, such as newsletters, information about changes to features of The Publisher’s websites, or special offers. If you do not want to receive such email messages, you may opt out or change your preferences in your “Account,” “Account Preferences” or “My Account” page on the applicable The Publisher website(s), or by sending an email to email@example.com. Opting out may prevent you from receiving email messages regarding updates, improvements, or offers. You may not opt out of service-related emails or transactional or relationship email messages.
The Publisher may use your personally identifiable information and user content internally for purposes such as operating or improving its websites, determining which users have access privileges to certain content, services or resources that we offer, diagnosing service or technical problems, maintaining security, doing something that you have asked us to do, telling you about The Publisher’s products, services and marketing events that we think may be of interest, analyzing how The Publisher’s websites are used, and personalizing content.
If you choose to use our invitation service to invite a third party to The Publisher’s websites, we will ask you for that person’s email address and automatically send an email invitation. The Publisher stores this information to send this email, to register that third party if your invitation is accepted, and to track the success of our invitation service. Persons invited to use The Publisher’s websites may contact us to request that we remove this information from our database at firstname.lastname@example.org.
B. Non-Personally Identifiable Information
We use non-personally identifiable information, including cookies, device identifiers, location data, web beacons/click-stream data, passive browser information, demonstration data, log file information, and scripts to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our services; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems reported by our users or engineers that are associated with certain IP addresses; (f) help you efficiently access your information after you sign in; (g) monitor and prevent fraud and abuse; (h) identify you as an account holder; (i) require you to re-enter your password after a certain period of time has elapsed to prevent others from accessing your account contents; (j) keep track of preferences you specify while you are using The Publisher Services; (k) conduct research to improve The Publisher Services; (l) monitor advertising-related metrics, in order to provide you with more helpful and relevant advertising; (m) administer our business (e.g., to calculate payments due to our network websites); and (n) track user content and users to the extent necessary to comply as a service provider with the Digital Millennium Copyright Act.
Third-party advertising networks and advertisers may also use non-personally identifiable information to assist them in delivering advertising that may be relevant to your interests.
3. How We Share Your Information
A. Personally Identifiable Information
Any personal information or content that you voluntarily disclose for posting to The Publisher’s websites, such as messages, comments or other user content, becomes available to the public, as controlled by any applicable privacy settings. To change your privacy settings for any The Publisher website at which you maintain an account, send an email to email@example.com. If you remove information that you have posted on The Publisher’s websites, copies may remain viewable in cached and archived form, or if other users have copied or saved that information.
From time to time, we may run contests, special offers, or other events or activities (“Events”) on The Publisher’s websites, together with a third-party partner. If you provide information to such third parties, you give them permission to use it for the purpose of that Event and any other use that you approve. We cannot control third parties’ use of your information. If you do not want your information to be collected by or shared in this way, you can choose not to participate in these Events.
B. Non-Personally Identifiable Information
In the event that we use a third party to provide services or to support aspects of our business on our behalf, The Publisher may share non-personally identifiable information with the third party to be used by them only for the purpose of providing their services to The Publisher.
We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain of The Publisher websites, and as part of the function of our business. For example, we may share the number of ad views, ad clicks and content views to help calculate the payments due under the Program.
C. Transfer of Data
4. Content Removal
The Publisher reserves the right, but has no obligation, to monitor the user content you post on any of The Publisher’s websites.
The Publisher also reserves the right to remove information upon the request of any third party.
5. Data Retention
Following termination or deactivation of any of The Publisher’s website accounts, The Publisher may retain your profile information and user content for a commercially reasonable time for backup, archival, or audit purposes. Furthermore, The Publisher may retain and continue to use indefinitely all information (including user content) contained in your communications to other users or posted to public or semi-public areas of The Publisher’s websites after termination or deactivation of your account.
6. How We Protect Your Information
The Publisher cares about the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to The Publisher or guarantee that your information on The Publisher’s websites may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. The transmittal of information from you to us is done at your own risk.
To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to any accounts maintained on The Publisher’s websites. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from The Publisher, at all times.
7. Compromise of Personal Information
8. Your Choices About Your Information
You may, of course, decline to submit personally identifiable information through the Service, in which case The Publisher may not be able to provide certain services to you. You may update or correct your account information and email preferences at any time by adjusting your account settings or contacting us at firstname.lastname@example.org. You can review and correct the information about you that The Publisher keeps on file by contacting us directly at email@example.com.
You can also limit targeted advertising by configuring your browser’s settings or changing the management panel of the Adobe Flash Player to limit your acceptance of or delete cookies. Because the management of cookies in various browsers differs, you should consult the documentation for your browser in order to manage your cookies. In order to limit the acceptance of or disable “flash” cookies, you must access the management panel of the Adobe Flash Player installed on your computer.
To learn more about the management panel of the Adobe Flash Player and the management of “flash” cookies, please access the following link:http://www.macromedia.com/support/documentation/en/flashplayer/help/index.html.
You can also opt-out of receiving cookies from third-party data providers by following the instructions at: http://optout.networkadvertising.org/?c=1. TRUSTe also provides you with ways to opt-out of behavioral tracking at: http://preferences-mgr.truste.com/.
You can opt-out of receiving cookies from Targusinfo, a specific third-party data provider, by following the instructions at: http://www.agkn.com/optout.html.
Also, because your choices are not associated with you as a particular individual, if you change computers, web browsers or cookie settings, you will need to re-implement your preferences as described above. Note that if you limit or disable cookies, this does not mean that you will not see ads on The Publisher’s websites. Instead, ads will be displayed that are based on passive browser information or other information that that may be provided by The Publisher’s websites at the time of your visit.
9. Children’s Privacy
Protecting the privacy of young children is especially important. The Publisher and its related websites are not structured to attract children under 13 years of age. The Publisher prohibits the use of our websites or services by anyone under 13 years of age. The Publisher does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register for any of The Publisher’s websites. If you are under 13, please do not access The Publisher’s websites or send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org.
10. Links to Other Websites
We are not responsible for the practices employed by websites linked to or from The Publisher’s websites, nor the information or content contained therein.
It should be assumed by readers that EVERY link on our website has a financial gain to the The Publisher. EVERY mention of a company, person or website on the website has a financial gain to The Publisher. EVERY word written has in some way a financial gain to The Publisher. Basically, everything on the website has a financial gain to Small Biz Technology in some way, shape or form.
Please read over those rules and policies before proceeding.
11. Notification Procedures
12. Governing Law
ReadWrite Inc. – 100 Broadway – San Francisco, CA – 94111 – Attention: Data Privacy