video testimonial

15 Tips Small-Business Entrepreneurs Should Keep in Mind When Asking for Testimonials

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Ask Upfront  I ask many of our customers during an initial conversation for a testimonial if we do […]

fakereviews

The Crack Down on Online Reviews: The Good, Bad and Ugly Every Small Business Needs To Know

Keeping current customers delighted and finding new ones are inexorably intertwined. Generating favorable word of mouth endorsements – one satisfied customer telling another potential customer about a great experience, service received or purchase made – is the most effective way to finding new customers. Thanks to the prevalence of online reviews and customer ratings, it […]