The Smart Hustle Recap took a break last week as the team celebrated Memorial Day with friends and family. We hope you also enjoyed the unofficial ‘kickoff to summer’ with your loved ones! Now it’s back to work, and we have a lot to share with you from the past couple weeks. The stories featured below cover your favorite topics, including sales (tips for choosing the right pricing strategy), marketing (using color in your branded designs), and other topics that are important to the success of your business. Read on for information and empowerment!
The 3 Biggest Mistakes in Pricing Strategy
Finding the right pricing for your products and services is vital to your success. Price too high and your target market won’t be able to afford your product; price too low and your target market won’t trust your product. To increase sales, you must find the right pricing strategy – and to help you out we spoke with Lisa Hendrickson of Spark City, who shared the biggest pricing strategy mistakes and why you should be careful about adopting the lean startup model.
Branding: Design & Color
Your branding elements are the visual representations of your business that will drive brand awareness and customer loyalty. Since many of us need help with design, we conducted an interview with Pam Webber of 99designs. In our discussion, Pam gives advice on the role of color in branding and the importance of design for small businesses.
Review of Robert Herjavec’s Latest Book
You know Robert Herjavec as an investor on ABC’s Shark Tank, but according to his new book, you DON’T have to be a shark – success is available to anyone who is willing to work hard enough for it. The book touches on issues such as hard work and the importance of selling effectively. As a small business owner, will the book help and inspire you? Should you add it to your reading list? Find out by checking out Ramon’s review.
Do You Have an Accountability Partner?
An accountability partner is somebody who helps you stay on track and reach your goals. It could be a mentor, a group of advisors, a business coach, or some other confidant whom you can turn to for a fresh perspective. Being an entrepreneur means that you are your own boss – but that doesn’t mean you shouldn’t have someone who will help you stay accountable. Find out why you need an accountability partner and how to do accountability the ‘right way’ in this article.
Small Business and Health Insurance
The current rules say that small businesses that have fewer than 50 full-time employees do not have to offer health insurance to employees – but should you offer it anyway? This article looks at the pros and cons of offering employee health care benefits and also shares information on how and where to explore health insurance for your employees.
Click to read Should Small Businesses Offer Employee Health Benefits?
This issue of the Smart Hustle Recap will help you take control of sales with the right pricing strategy, create beautiful branding elements for your company, contemplate thought-provoking topics like health care and accountability, and even add a new business book to your library. In addition to that, there are plenty of other stories you may have missed in the past couple weeks while we took a break from our weekly Recap. Take a few minutes to catch up at SmartHustle.com.