As I travel cross the country, I’m amazed at the number of business owners who are still relatively new to the power of using content and “social media” to engage with their customers. Part of this rise is fostered and enabled by CRM companies integrating social dynamics into their platform.
Today Nimble announces a slew of new and updated integrations (Office 366 and Google Apps) into its software. In addition it’s enriching it’s social connections and business contact information.
You can use Nimble to not only keep in touch with your customers and other contacts but also build and save profiles based on a variety of business information – such as industry size and location.
The power of CRM is a) everyone in your company can get the same snapshot of one customer b) everyone on your team can better collaborate about customers (or others) c) you can glean public insights on each contact in your database d) you can segment customers and better market to them.