As a marketer, what do you think is the best method of converting leads into customers?
If you’re like most, you probably said something along the lines of building an effective and well-maintained email list. And it’s true – an email list can easily become your best friend when it comes to conversions.
It’s an avenue that allows frequent and direct communication to keep you top of mind and it can be one of the best ways to direct traffic to new content. In fact, email automation platform Campaign Monitor conducted an annual report for 2016 that shows for every dollar spent on email marketing, you’ll typically earn back $44. That’s some impressive ROI!
But that kind of return is only possible if you’re using your email list wisely. The five tactics outlined below will help you not only grow your email list, but also turn it into a customer converting machine.
1. Strategically Located Opt-Ins
An email list without opt-in forms is like a flower without roots – it won’t last long and it makes you wonder how it came to be in the first place. But it’s where you place these opt-ins that really drives conversions.
In classic newspaper form, above the fold placement on your page is essential. It’s all about being able to spot the opt-in quickly and easily. Draw the eye with some colors and make it especially visually appealing to bring in more subscribers and grow your list a breakneck pace.
2. Take Advantage of Lightbox Popups
The sight of an opt-in may be enough to scare off some prospective leads. That’s why you should also incorporate a different tactic – lightboxes. Think of these as mobile opt-in forms, ones that are activated once a prospect reads a certain post or scrolls through your page enough.
Technically considered popups (which if you’re completely opposed to then checkout tip #5), these nifty features have a clear call to action, catch the eye, and trigger strategically, among their many other benefits.
3. Split Test Like Crazy
This should be a major priority already but just in case it isn’t, split testing is absolutely essential in the marketing game. Color psychology, word connotation, length, and structure all come into play when someone decides whether or not to engage with content.
Thankfully, most email platforms have this capability built right in. Beyond that, there are a host of other software options out there to help you along the way. Happy testing!
4. Encourage Forwarding
Depending on the platform you use, asking your users to forward your emails along to others can be a great way to grow your list without having to put in nearly any time at all.
You’ve heard of the power of asking followers to retweet on Twitter (which can boost these numbers by 23x)? Well the same principle applies to email.
But be sure to check the terms and conditions of your platform first as some may outlaw this technique specifically.
And as with almost any other marketing tactic, be sure to keep the pushiness down to a reasonable level.
5. Forget About Popups
Popups may be the go-to for a lot of marketers these days but for others, they’re the bane of their existence. And while the efficacy of such tactics can certainly be backed up by some impressive numbers, some people are moving away from popups entirely.
Luckily, though, there are a number of other ways you can still drive growth for your email lists without the help of these intrusive ads.
The Best Ways to Grow Your Email Lists
Emails are by far one of the most effective methods for making a connection, staying top of mind, and ushering prospects through your expertly crafted sales funnel. In fact, many marketers turn to email campaigns as their primary source of new customers.
And when you use the tactics above, you can be sure that your list will grow faster than ever!