Facebook and Twitter shares are down. Use email marketing, create a good blog and have an awesome website. Ramon Ray says build your customer and prospect lists. Don’t just use social media alone to do your marketing.
Social media is awesome, I use it all the time, however, you must touch your customers everywhere they are and how they want to be touched – or communicated.
If you rely only on social media, you’ll be hosted to the whims and algorithms and changes of that particular platform.