Best Website Builder For Small Business Owners (2024)

22 Min Read
Website Creation

Navigating the vast sea of website builders can prove challenging for small business owners. With numerous options presenting unique features and pricing structures, making a decision can feel overwhelming. This guide will simplify this task by presenting a detailed analysis of five top website builders ideal for small businesses. These platforms have been selected based on their ease of use, affordability, and integrated marketing tools designed to foster business growth.

Comparative Analysis of Website Builders

Choosing the right website builder for your small business depends on various factors including ease of use, pricing, features, and customer support. Below is a detailed comparison of the top website builders to help you make an informed decision.

Feature Wix Squarespace Shopify Webflow
Ease of Use User-friendly, drag-and-drop editor Intuitive, with a bit of a learning curve Easy to use, geared towards e-commerce Requires some learning, vast customization options Visual editor, steeper learning curve
Design & Templates 800+ customizable templates Elegant, designer-quality templates E-commerce focused designs Thousands of themes, highly customizable Highly customizable, professional designs
SEO Capabilities Robust, with advanced options Built-in SEO tools, easy to use E-commerce optimized SEO Extensive SEO tools and plugins Advanced SEO controls, for tech-savvy users
E-commerce Features Built-in features suitable for small stores Integrated e-commerce tools, visually appealing Strong e-commerce capabilities, extensive features E-commerce available with higher plans E-commerce through third-party integration
Pricing Free plan available; premium plans start from $14/month No free version; plans start from $12/month Plans start from $29/month Free plan available; premium plans start from $4/month Free to start; paid plans begin at $12/month
Customer Support 24/7 support via ticket; phone support available 24/7 email support; live chat available 24/7 support via email, chat, and phone Email and live chat support; extensive community forums Email support; priority support for higher plans
Mobile Optimization Automatic mobile optimization Mobile-responsive templates Mobile-responsive themes Mobile-responsive designs Mobile-responsive by default
Integration & Apps Wide range of Wix apps Squarespace extensions Shopify App Store WordPress plugins Integrates with third-party tools
Scalability Good for small to medium-sized businesses Ideal for small to medium-sized businesses Excellent for all sizes, especially retail Great for content-driven sites, scalable Best for design-focused sites, scalable with coding
Security SSL included, secure payment gateways Free SSL certificates, secure checkouts SSL included, robust security features SSL with certain plans, security plugins available SSL included, secure hosting


  • Wix: Best for small businesses looking for ease of use and a wide range of features.
  • Squarespace: Ideal for creative businesses prioritizing design and aesthetics.
  • Shopify: Top choice for businesses focused on e-commerce and online sales.
  • Recommended for content-driven websites and those familiar with website management.
  • Webflow: Suitable for businesses needing custom designs and having technical know-how.

Consider your business needs, budget, and technical expertise when choosing the best website builder for your small business. Each platform has its strengths and can cater to different types of online presence.

Why Opt for a Website Builder?

a person sitting at a table with a laptop

Website builders are an excellent tool for small business owners who lack the technical expertise or budget to hire a web developer. These platforms provide user-friendly interfaces and pre-designed templates, making it easy for anyone to create a professional-looking website.

Crucially, a well-structured website can significantly boost a business’s online presence, making it easier for potential customers to discover their products or services. Moreover, many website builders come with built-in tools for search engine optimization (SEO), social media integration, and email marketing, further enhancing a business’s digital marketing efforts.

1. Wix: A Comprehensive Solution for Small Businesses

Wix tops the list as the overall best website builder for small businesses, offering a blend of affordability, ease of use, and a vast range of features tailored to small business needs.

Key Features of Wix

Wix’s user-friendly interface is one of its standout features. It offers a broad selection of over 800 business-specific templates, catering to various industries from finance and law to farming and gardening. Its intuitive drag-and-drop functionality makes it simple to customize these templates, even for users with no previous web design experience.

Wix’s SEO Capabilities

Wix offers robust SEO features right out of the box. This includes an automatic mobile optimization feature and customizable advanced SEO options. The platform also provides a range of SEO tools such as SEO infrastructure, URL structure, and image compression, making it easier for your website to rank on search engine result pages (SERPs).

Social Media and Email Marketing with Wix

Wix also offers a range of marketing tools. Its AI-managed social media ads feature allows users to create, launch, run, and track Facebook and Instagram ads directly from the Wix dashboard. Additionally, Wix’s email marketing campaigns feature allows users to send up to 200 emails per month for free, with the option to upgrade to a paid email marketing plan for additional capabilities.

Wix Pricing

Wix provides a ‘Free forever’ option with limited storage and bandwidth. However, its paid plans are very reasonably priced, making it an excellent choice for small businesses seeking value for money.

2. Squarespace: The Ideal Choice for Creative Businesses

Squarespace is the go-to option for creative businesses. Known for its elegantly designed templates, Squarespace allows businesses to create visually stunning websites without compromising on functionality.

Key Features of Squarespace

Squarespace offers an extensive range of templates, all of which are fully customizable and mobile-responsive. It also provides a range of ecommerce tools, making it an excellent option for businesses that want to set up an online store.

Squarespace’s SEO Capabilities

Squarespace provides numerous built-in SEO features, making it easier for businesses to optimize their web presence. These features include automatic mobile optimization, clean URLs, and automatic image compression.

Social Media and Email Marketing with Squarespace

Squarespace offers integrated social media marketing tools that allow businesses to create, launch, and track their social media campaigns directly from the Squarespace dashboard. The platform also provides a range of email marketing tools, allowing businesses to create eye-catching emails quickly and easily.

Squarespace Pricing

While Squarespace is slightly more expensive than some of its competitors, its focus on visual appeal and advanced marketing tools make it worth the extra cost for creative businesses.

3. Shopify: The Top Pick for Ecommerce

If you’re planning to set up an online store, Shopify is the best website builder for you. Known for its ease of use, Shopify provides an extensive range of features tailored specifically for ecommerce businesses.

Key Features of Shopify

Shopify offers a range of features designed to make running an online store as straightforward as possible. These include real-time inventory updates and dropshipping automation, which automatically sends orders to your supplier.

Shopify’s SEO Capabilities

Shopify also provides robust SEO features, including responsive themes and auto-generated sitemaps, making it easier for search engines to crawl and index your website.

Social Media and Email Marketing with Shopify

On the marketing front, Shopify integrates with Facebook and Instagram, allowing you to sync your product catalog and create shoppable social media posts. It also offers an excellent range of email marketing tools, including customizable templates and automation features.

Shopify Pricing

Shopify offers a range of pricing plans to suit different business needs, making it an excellent choice for businesses of all sizes.

4. Best for Content-Driven Websites

For businesses that rely heavily on content marketing, is the ideal choice. Offering a robust content management system (CMS), makes it easy to create and manage a content-rich website.

Key Features of offers a range of features designed to assist with content creation and management. It provides an intuitive WYSIWYG editor and supports a wide range of content types, from blog posts and articles to multimedia content.’s SEO Capabilities provides a range of SEO features, including responsive design, clean URLs, and auto-generated sitemaps. It also offers the ability to edit meta descriptions and page title structures on its Business and Commerce plans.

Social Media and Email Marketing with offers a range of social media marketing tools, including the ability to share product pages and blog posts directly to social media platforms. It also provides email marketing tools, allowing you to send or automate up to 10,000 emails per month for free. Pricing offers a free plan, but to access additional features and remove ads, it’s recommended to choose one of the paid plans.

5. Webflow: Best for Customization

Webflow is a powerful no-code website builder that offers highly customizable features. It’s an excellent choice for businesses looking for a high degree of control over their website’s design and functionality.

Key Features of Webflow

One of the standout features of Webflow is its visual editor, which allows you to control every detail of your site’s design without needing to write a single line of code. It also offers collaboration features, making it easy for team members or clients to access and edit your project.

Webflow’s SEO Capabilities

Webflow offers a range of SEO features, including responsive design, clean URLs, and auto-generated sitemaps. It also allows you to edit your site’s meta tags and canonical tags, enhancing your site’s visibility on search engine result pages (SERPs).

Social Media and Email Marketing with Webflow

While Webflow doesn’t offer built-in social media marketing or email marketing tools, it does integrate with a wide range of third-party apps, allowing you to add these capabilities to your website.

Webflow Pricing

Webflow offers a range of pricing options, making it a flexible choice for businesses of all sizes.

Design and Customization Tips for Small Business Websites

black ipad beside white ceramic mug on white table

Creating a website that stands out is crucial for small businesses. Here are some essential design and customization tips:

  1. Start with a Plan: Before diving into design, understand your business’s needs. Define your target audience, brand message, and goals. This plan guides your design choices.
  2. Choose the Right Template: Select a template that aligns with your business style and objectives. Look for templates that are not only visually appealing but also functional for your specific industry.
  3. Keep Branding Consistent: Use your brand colors, fonts, and logos consistently throughout your site. Consistent branding boosts recognition and trust among visitors.
  4. Optimize for Mobile: Ensure your website looks great and functions well on mobile devices. Mobile optimization is crucial as more people browse on their phones.
  5. Simplify Navigation: Create a clear and straightforward navigation menu. Visitors should find what they need in a few clicks. A well-organized layout keeps users engaged and reduces bounce rates.
  6. Use High-Quality Images: Incorporate professional and high-resolution images. Quality visuals improve user experience and convey your business’s professionalism.
  7. Focus on Readability: Choose legible fonts and background colors. Ensure text is easy to read and digest. Short paragraphs, bullet points, and headings make information more accessible.
  8. Include Calls-to-Action (CTAs): Guide your visitors with clear CTAs. Whether it’s contacting your business, making a purchase, or subscribing to a newsletter, make your CTAs stand out.
  9. Leverage Social Proof: Display testimonials, reviews, and logos of past clients. Social proof builds credibility and encourages potential customers to trust your business.
  10. Optimize for SEO: Use relevant keywords, meta titles, and descriptions. SEO-friendly websites rank higher in search results, increasing visibility.
  11. Regularly Update Content: Keep your website fresh with regular content updates. Blog posts, new products, and company news keep visitors coming back.
  12. Test and Iterate: Regularly test your website’s performance. Use analytics to understand user behavior and make informed adjustments.
  13. Seek Feedback: Get opinions from friends, family, or professional designers. External feedback can provide new perspectives and improvement ideas.
  14. Learn from Competitors: Analyze competitors’ websites for inspiration and differentiation opportunities. Notice what works well and what doesn’t in your industry.

By following these design and customization tips, small businesses can create effective and attractive websites. Remember, your website is often the first impression customers have of your business, so make it count.

Security Considerations for Small Business Websites

man wearing sunglasses using MacBook

In today’s digital age, website security is not just a luxury but a necessity, especially for small businesses that might not have the resources to bounce back from a security breach. As we delve into the realm of online presence, understanding and implementing security measures becomes paramount to safeguard both the business and its customers. This essay outlines essential security considerations that small business owners must heed to protect their online assets and reputation.

Firstly, the importance of Secure Sockets Layer (SSL) certificates cannot be overstated. SSL certificates encrypt data transferred between the user’s browser and the website, ensuring sensitive information like login details and credit card numbers are protected from interceptors. For small businesses, this not only secures customer data but also boosts customer trust, as browsers label SSL-protected sites as “secure.” Therefore, obtaining an SSL certificate should be a foundational step in your website’s security strategy.

Secondly, regular software updates and patches play a critical role in website security. Cyber threats are constantly evolving, and software developers release updates to patch vulnerabilities that hackers might exploit. Neglecting these updates can leave your website exposed to attacks such as malware, ransomware, or phishing scams. Small business owners should ensure their website’s platform, plugins, and any third-party applications are always up to date with the latest security patches.

Thirdly, strong password policies are vital for safeguarding your website. Weak passwords are akin to leaving your front door unlocked: an invitation for cybercriminals to enter and wreak havoc. Small businesses should enforce robust password requirements, including a mix of letters, numbers, and special characters, and encourage regular password changes. Additionally, implementing two-factor authentication adds an extra layer of security, making it more challenging for unauthorized users to gain access.

Fourthly, backing up your website regularly is an essential security measure that is often overlooked. In the event of a security breach or data loss, having up-to-date backups allows you to restore your website quickly, minimizing downtime and potential revenue loss. Small business owners should establish a routine backup schedule and store backups in a secure, off-site location.

Lastly, educating yourself and your employees about cybersecurity best practices is crucial. Human error often leads to security breaches, whether through clicking on malicious links, using insecure networks, or failing to recognize phishing attempts. Regular training sessions can equip you and your team with the knowledge to identify and avoid potential security threats.

In conclusion, website security is a critical component of a small business’s online strategy. By implementing SSL certificates, keeping software updated, enforcing strong password policies, regularly backing up data, and promoting cybersecurity awareness, small business owners can significantly reduce their vulnerability to cyber threats. Remember, investing in your website’s security is not just about protecting your business; it’s about protecting your customers and preserving your brand’s integrity.

Final Thoughts: Choosing the Best Website Builder for Your Small Business

Selecting the best website builder for your small business is a crucial step towards establishing a strong online presence. The right platform can simplify the process of creating a professional website, boost your visibility in search engine results, and provide the tools you need to effectively market your business.

Whether your business is creative, content-focused, or ecommerce-based, there’s a website builder out there that’s perfectly suited to your needs. By considering the unique features, pricing structures, and marketing tools offered by each platform, you can make an informed decision that will set your business up for success.

Frequently Asked Questions (FAQ)

What is the best website creator for small businesses?

The best website creator for a small business depends on your needs. If you prioritize ease of use and design, Wix or Squarespace are great options. For e-commerce, Shopify is highly recommended.

What website is best for small businesses?

The best website for a small business balances design, functionality, and cost. Wix, Squarespace, and Shopify are popular choices. They offer templates, tools, and support suited for small businesses.

Is Wix good for a small business?

Yes, Wix is good for a small business. It offers a user-friendly platform with a wide range of templates and customization options. It’s suitable for various business types and skill levels.

What is the most beginner-friendly website builder?

Wix is often considered the most beginner-friendly website builder. It has a drag-and-drop interface, making it easy for anyone to create a website without coding knowledge.

Is Shopify or Wix better?

Shopify is better for e-commerce, while Wix is more versatile for general website creation. Choose Shopify for online stores and Wix for other types of websites.

Is WordPress or Wix better for small businesses?

WordPress offers more customization and control, making it better for businesses that need scalability and specific features. Wix is better for simplicity and ease of use. Your choice should depend on your technical skills and business needs.

What is better, Wix or WordPress?

Wix is better for those who want an easy, drag-and-drop interface without much technical hassle. WordPress is better for those who want more control and customization options. It depends on your preferences and technical comfort.

Is Squarespace better than Wix?

Squarespace and Wix cater to different needs. Squarespace offers beautiful designs and is great for creatives and small businesses focused on aesthetics. Wix provides more flexibility and customization options. Choose based on your design needs and comfort with web technology.

Is it better to build your own website or use a website builder?

Building your own website gives you full control and customization but requires technical knowledge. Using a website builder like Wix, Squarespace, or Shopify is easier and quicker, especially for beginners or those with limited technical skills. Your choice should depend on your skills, time, and business needs.

Featured Image Credit: Photo by Stephen Phillips –; Unsplash – Thank you!

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