Do people know that your small business exists? What have you done to make your small business known? Is something holding you back? According to Jason VandeBoom with ActiveCampaign, small businesses marketing needs to start with a marketing plan. Without one, you are susceptible to making costly mistakes. Unfortunately, too many small business owners have too much fear to make a marketing plan actually happen– and fear can be a costly mistake.

Where small business owners make mistakes

Small business owners often try to do marketing on their own. While there’s nothing wrong with doing it themselves, there are a few things that need to be done correctly. The first step is to create a marketing plan and all too often, small business owners are not quite sure how to do this. So, they don’t do it.

Then, the problems arise. One of the biggest problems involves automation. It is easy to overdo it and get overwhelmed with too many automatic marketing platforms. There are so many platforms and most of them do not play well together. So, when small business owners make changes, things fall apart.

But, with a thoughtful, purposeful marketing plan, problems like this can be avoided.  

What to consider in your marketing plan

To find success with your small business marketing, it is important to consider the entire lifecycle of the customer. It is important to find a balance between automated programs and human interaction. Consider what you can glean on the landing page of your website and when it is time to bring a human into the conversation.

Why hire an expert

If you are unsure of what a landing page is or a marketing automation platform, then it might be time to hire someone to help you with your small business marketing plan. With a marketing company on your side, you get to focus on your business, while they work on getting leads so you can convert them into sales. A marketing company can help you build an automation map so you know exactly what is being sent by your company.

If working with a marketing company frightens you, then you could be setting your business up to not succeed. This is different than failure. Your small business might do just fine with your marketing ideas, but a marketing company could take your business to the next level. To real success.

What marketing companies do for small businesses

Marketing companies understand how to maximize all of the possible channels that your customers might take to discover you. They also know how to turn new customers into return customers. They help you build a brand and they help customers develop brand loyalty. 

Marketing companies help small business owners create active campaigns. These are marketing events that involve several intricate automated marketing events, including:

  • Emails
  • Landing page specials
  • Timely social media posts
  • Timely web content
  • Blog posts

Even though these sound like complicated and advanced programs, with a marketing company on your team, they are time savers that can take your business to the next level. Unfortunately, too many business owners shy away from active campaigns for a variety of reasons. Instead of trying something, they try nothing. And, nothing comes from nothing.

Don’t be afraid

Small business owners are often afraid that they are too early in their work to begin marketing. But, early marketing actually can create a compounding effect. It builds retention as well as new customers. Ask yourself: what’s the worst that can happen by working with a marketing company? Even if you just start with something small?

With small steps, marketing companies can take your business where you never thought it would go. With fear, that all changes.

What will you choose? Success? Or fear?