Why I Hired a Sales Coach & Why You Should, Too

6 Min Read

Sales isn’t easy and it isn’t hard to find yourself questioning how to meet sales goals, and how to get sales through the roof. More than anything, it’s easy to feel alone and wondering where to go next. There’s no shame in getting a sales coach, whether you’re a beginner or a highly qualified expert. Deciding to get a sales coach was one of the best decisions I ever made for my business and my colleagues. Here are 5 reasons that I hired a sales coach to better my business:

Motivation and Accountability –

These go hand in hand, really. A sales coach will be there to push you harder no matter how motivated you think you are–there’s always room to grow. A sales coach is going to find what you need to address the most in your business plan and push you to go above and beyond what you are already doing to get there. It may be your weakest link, but with someone else’s eye, they’ll keep you on the ball at all times to keep things on the up and up. Working with a sales coach will allow you to set these plans into action and then work together to meet the goals along the way.

Fresh Perspective –

Once you get in the groove of things, having a fresh eye can be challenging and those minors details can blur out pretty easily. Even if a sales coach is familiar with your business or similar companies, they will still be addressing your business as a unique setup through a new pair of lenses with a brand new approach. This can lead to introducing new ideas and innovative techniques to grow your business. A sales coach could very well have the knowledge and resources necessary to introduce you to opportunities you never previously considered.

Specified Training –

You and your business will be a unique job for any sales coach. It doesn’t matter if anyone else in your field used this coach before so they have an idea of what your company is about. The unique experience and circumstances surrounding your business will lend to specific training from your coach. You may have some similarities with plans they’ve helped others with, but you are guaranteed to have a unique training experience as no two companies are identical in their strengths and weaknesses and how to get the business off the ground and running. A coach will be able to walk you through the steps you need to take to keep your company unique. You don’t want to be a carbon copy of everyone out there in your field and it is key to develop a differentiating factor to set yourself apart from the rest.

Peace of Mind –

Having a sales coach walk you through the steps of getting started in your business is a huge stress relief. If you’re looking to grow your already successful business, then a sales coach can help relieve some of the burden you’ve put on your shoulders as well. Knowing that you aren’t going at it alone can ease the tension you feel surrounding your startup by leaps and bounds. Less tension and stress means more focus on the important things you need to do to get your business to a successful point. Whether you are just getting started or just looking to grow, the company of a sales coach and knowing you can reach them for any advice makes a big difference in how you face the ups and downs you will inevitably get to.

Bigger Earnings –

This really should go without saying. No matter where you are in your business, hiring a sales coach to take it to the next level will undoubtedly result in making more sales and thus more money in the long term. Sure you are spending money by hiring the sales coach, but it takes money to make money and investing in someone who is going to work to help you build up your business is money well spent. With a coach, you’ll more than make that investment back, and who doesn’t like more money?

It goes without question that there is a lot to learn from a sales coach and there is always room to grow. The takeaway is always that a great business model will utilize whatever resources necessary to get to success. There is no shame in asking for help or even hiring out help. You never know what a fresh pair of eyes can see for your business, so why not seize the opportunity to be held accountable and become more profitable? Trust us, a sales coach is a guardian angel in disguise, there to help you through the tough times when growing your business. You won’t be sorry you made the choice to contact a sales coach, I promise. 

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Ramon Ray, founder and editor Smart Hustle Magazine. Entrepreneur, best selling author and global keynote speaker.