Social media is all about engagement and LinkedIn just made it easier for businesses to do just that. The professional social media platform has rebuilt Pages so organizations can engage with the over 590 million LinkedIn users.
Retooling an important feature
Along with the retooled Pages, LinkedIn also added two partnerships. One with Hootsuite and the other with Crunchbase. The Hootsuite partnership works with the LinkedIn’s Notifications API, which lets users receive notifications when they have new activity on their Pages. Geocode API is powered by strong infrastructure to return results in realtime. The Crunchbase partnership gives LinkedIn members the ability to see insights on their Pages, as long as they have a Crunchbase profile.
These new integrated features give LinkedIn members more knowledge about the way that users engage with their Pages. Ryan Holmes of Hootsuite said:
“We are thrilled to be the first social media management solution to build off LinkedIn’s new Notifications API so our customers can more effectively drive engagement on LinkedIn.”
Building a stronger community
LinkedIn has made these changes to build a stronger community for its 590 million members. With LinkedIn Pages, communities are easier to build because there is one location to interact with employees and customers. The enhanced social media platform also gives job candidates easier to access to information about potential employers.
Enhancing daily posts
On a daily basis, LinkedIn has over 2 million posts. As the LinkedIn community continues to grow, so do the daily posts of videos, articles, and other useful information. Pages is designed to enhance that growth so that real interactions continue to happen. Through Pages, users grow their audiences by:
- Managing interactions
- Posting updates
- Replying to comments
- Using the mobile app
- Using hashtags
- Researching topics
- Posting images and video
- Sharing documents
With all of these capabilities, the struggle that some users have is developing content. But, don’t worry – LinkedIn can help with that, too. With Content Suggestions, users can keep stay up-to-date with the latest topics and trends. As creating content is challenging, this is an extremely useful features that is unique to LinkedIn.
The updated Pages and all of the new features makes LinkedIn more effective for community building. It resembles another popular social media platform that also has pages and plenty of add-ons to enhance the experience.