Many people take web design for granted when it comes to putting together a marketing strategy because the website is just the website. However, marketing and website design trends evolve constantly. Some vintage ideas have now taken a new breath of life. Some of the more modern online customer behaviors are now the new norm of UI and UX, while graphic designers and digital market specialists are ceaselessly experimenting with crazy proofs of concept. In this framework, not taking into account the latest web design trends into your marketing strategy to give it a boost would be a bad idea.
1. Bold and Oversized Typography and Visual Elements to Convert
If you want to build a new website or revamp your current site, go for oversized typography and bold visual elements. We are talking about striking typography, eye-catching call-to-action buttons, menu buttons, images, and videos. The great advantage of such “bigger, better” elements on a web page or a landing page is that it makes it clear for the visitor what your business is about right off the bat.
Think about it this way: pre-click optimization takes the lion’s share when it comes to digital marketing strategies. On the other hand, more than 90% of ad clicks do not convert, and that is because the post-click landing page features poor design and poor optimization. If you dedicate time, effort, and resources to improving the post-click experience of your users on your website or landing page, you might gain those conversions you want so much.
Creating a contemporary, bold, and striking post-click landing page is easier than it has ever been. Most businesses do not even know that they can create UX-friendly, award-worthy websites, or pages for free. For instance, you can start with website templates by Ucraft or other reputable website builders and optimize every single element to meet your business purposes. A modern, fresh site template attracts visitors, is SEO friendly, and converts into everything you want, from product sales to newsletter subscribers or poll answering. The advantages of the up-to-date website or landing page templates are that they are 100% mobile responsive and even allow you to introduce custom plugins.
Keep in mind that minimalism and “less is more” are still evergreen concepts in web design trends this year. By choosing bold typography and large graphics or buttons, you should not overstuff the page. However, those essential elements – including high-converting CTA buttons – should speak volumes about who you are as a business and what you want your online customers to do.
2. Use 3D Technology to Offer Immersive Experiences on Your Website
When it comes to leveraging new technologies to boost your marketing strategies, nothing works better than 3D design for enhanced user experience. Back in the day, the 3D graphics integration was for the champions who had the money to invest in such hi-tech ideas. Now, technology is in a place of availability. Businesses do not need to use NASA-powered equipment to create immersive user experiences on their websites to keep visitors there for as much as possible.
Designing a web page with 3D tech immersion and user interaction in mind brings the best of both worlds: outstanding UX practices and exquisite business storytelling as a part of your upgraded marketing plan. Using 3D graphics and creating a small universe breaking the boundaries between reality and the digital world is what UX/UI web designers and digital marketers have been dreaming for years.
The beauty of 3D in web design is that it is appealing by nature, so it is more likely to convert, no matter what your line of business is. Moreover, you can apply it to boost your marketing strategy across a bevy of industries. From creating a 3D experience to demonstrate how a product works to highlighting the users’ benefits should they choose your services, the sky is the limit.
3. User-Triggered Animations to Promote Interaction
We all have to admit, 2020 was a game-changer when it cajame to how people interacted with websites. For many years, animations were huge in web design; they still are. Nevertheless, they turn users into passive witnesses of other people’s creativity. Website animations, as fun, engaging and converting as they are, make us feel like we are watching TV.
So, user-triggered animations are the new kids on the block when it comes to both trendy web design and new marketing settings worth exploring. The animation that users themselves can trigger by some type of input/action (letters move around with the cursors on a screen, for instance) is far more engaging than animation we just look at with no passion and no intellectual involvement.
User-triggered animation solves plenty of problems when it comes to web design meeting marketing halfway:
- It engages the users with the website, snapping them out of the regular internet stupor and forcing them to pay attention;
- Challenges users to figure out what to do, where to press, when to scroll, and how to move the cursor to engage with the animation fully; in turn, it slows users down (increasing the time spent on the page), prompts them to use cognitive skills, and offers them a reward;
- Transforms them into mindful, active parts of the experience they share with you in real-time; it is hard to get better business storytelling or marketing than this.
Just like 3D design, user-triggered animation offers an immersive experience to your users, who will feel more open to listening to what you have to say. Recent reports show that scroll-triggered animation, for instance, is an effective method to animate text, graphics, photos, and video elements on a website. If the users are bringing such features to life as they scroll down a page, they are more likely to engage with that page and, subsequently, the business.
Keeping an eye on the latest web design trends to integrate them into your marketing strategy is the wisest thing to do in our fast-paced world. The best news is that you do not even have to buy Tony Stark’s equipment to build an engaging and converting website or landing page. You also don’t have to put aside a rocket-sized budget for graphic designers. With the right tools (many free of charge) and the right creative people, you can make your site look worthy of a million bucks and finally reach those conversion goals you need so much for your business.