Using Smart QR Codes in Small Business: A Guide

6 Min Read
QR codes will become popular and effective as a tool for increasing revenue. They are attracting new consumers even as they solidify a base.

QR codes will become popular and effective as a tool for increasing revenue. They are attracting new consumers even as they solidify a base.

Obviously, as a business owner, earning income is a primary goal. You won’t be in business for long if you aren’t growing and expanding.

The golden goose, on the other hand, is figuring out how to keep innovating. QR codes will become a popular and effective tool in 2021 for increasing revenue. They are attracting new consumers and strengthening current customer connections.

Nearly half of those polled in the United States and the United Kingdom claimed they had witnessed an increase in QR code usage since the outbreak, so business owners should consider hopping on board. Smart QR codes are one of the most recent innovations we all need to examine carefully.

What is the meaning of a smart QR code?

A smart QR code is one that directs the scanner to a location other than a website.

Let’s be clear: there is nothing wrong with a company employing QR codes to bring customers to their website. A smart QR code, on the other hand, goes a step further by allowing customers to scan it and be sent to a text or online chat interaction with your company.

You can also alter or update the stuff that’s available online. You can make your business easy to work with even before the first encounter using smart QR codes.

Smart QR codes may be used to engage people and earn money.

Consumers prefer text messaging to communicate with businesses, according to a poll of over 1,000 people. Smart QR codes enable businesses to provide clients with the ease of texting just by opening the camera on their smartphone.

Convenient talks with potential consumers might result in increased revenue for your company. Consumers desire convenience and excellent customer service, and smart QR codes fill in the gaps to provide everyone with what they want.

SMBs may face challenges while implementing smart QR codes.

Beginning to employ smart QR codes in your normal business processes, like any new technology, might present some challenges.

  • In order to use the data and determine which of their smart QR codes are giving the most value, business owners will need to learn new tools.
    • This will take some time and work, but it has the potential to pay off, just like any other innovation.
  • It might be difficult to persuade staff to accept new marketing and communication methods within the company.
    • Focus on the final objective and assist staff in comprehending the value of staying current with technology by allowing them to witness your enthusiasm.
  • Some clients may be hesitant to scan a QR code or may not even understand what it is.
    • Managers and staff who are familiar with the technology can assist in calming customers’ fears and explain the benefits of employing smart QR codes.

Over 80% of consumers feel that convenience is far more essential to them now than it was five years ago. It might be tough to implement a new marketing strategy and provide customer service, so take it one step at a time. Start with a few smart QR codes on your office door or on one of your service trucks and see where it takes you.

Parting Shots

The small business owner is always faced with a dilemma when dealing with a new technology that potentially will help their business. Many small businesses are overextended at the bank. They’ve just about maxed out their line of credit and can’t manage to float another loan to purchase new technology. That’s one problem.

Another problem is that not every new thing that comes down the pike is actually going to help increase business. It’s always a gamble.

Risk-averse owners are always going to agonize over whether or not the latest technological bauble will improve things or not. But even the most adventurous small business person is going to have doubts. It’s the nature of the beast.

How to minimize the risk? One way is to find out if your competitors are using the new technology. And how well they’re doing with it? Did they have to hire more staff to handle it? Or reconfigure office space or management teams?

But, in the end, every smaller enterprise is going to have to wade through the flood of new technology that constantly gushes forth. It may well be that the businesses that survive are going to be those that can pick and choose wisely when it comes to new gizmos and gadgets, apps, and algorithms.

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Becca Williams is a writer, editor, and small business owner. She writes a column for and many more major media outlets.