Small Business Technology Levels the Playing Field

6 Min Read
The increased tactic of people rallying technology for small companies to help them survive has been one of the bright spots of the pandemic.

The increased tactic of people rallying technology for small companies to help them survive has been one of the bright spots of the pandemic.

The New Year will see technology geared to small business efficiency and the bottom line. The pandemic wreaked havoc with small retailers. But online ordering software and delivery innovations have offset the loss. (Somewhat.)

A small business can especially benefit from new tech as the tax season arrives. Turbotax may not do the trick. However, once things start to look good, how can those enterprises not only remain afloat but also capitalize on the momentum they’ve built?

Small firms may grow to stay up with larger enterprises and even beat them at their own game with the help of technology and inventive methods.

In general, they should seek to reinvent and rethink their companies in a few key areas, all of which should eventually function together to provide a seamless consumer experience.

Experiences in a physical showroom that are one-of-a-kind must go hand-in-hand with an online presence.

1. Location of Inventory and Logistics

How are customers interacting with your inventory? Even before Covid-19, a part of the market would visit conventional brick-and-mortar stores to examine, touch, and try on things before choosing to purchase them online.

The epidemic has effectively erased any difference between purchasing online and in-store presence. It may take years for consumers to embrace the concept of returning to a shop to explore and buy in the same manner they did before.

Instead of fighting this trend, small businesses could embrace it to create a unique retail experience that appeals to consumer aspirations for convenience and improved safety.

What if we turned the conventional retail model on its head to effectively navigate a new normal? In that manner, we have something that is instantly possible and potentially lower costs. In other words, more efficient and more in line with what contemporary clients are used to.

While the brick-and-mortar model still reflects what most customers want from a small company, it also marks a transition. The movement toward a lower cost-per-square-footage approach is in the works. It helps meet expectations from consumers to emphasize high-visibility displays of merchandise held elsewhere — for less money.

A retailer who survived the pandemic should consider unique showroom space. Something intimate, where customers can easily find the products they want. Deliver products quickly, within 24 hours if possible. Ship from warehouse space, which is much less expensive to lease.

2. Technologies Powered by the Internet

Small firms will need to embrace technology more than ever under this paradigm.

They should think about marketing and customer involvement. That is to say, but consider the sorts of technological solutions that the world’s top firms are using to help them run their operations. What they use to run more efficiently and provide their consumers with cost-effective products and services.

Since the introduction of Covid-19, the same technologies that have helped firms survive you can now actively exploit. You can extend as part of the business strategy.

It eventually becomes about the confluence of online purchasing and things like live chat versus a live operator on the other end of the phone. Like employing specialized small business technology for a specific purpose. It’s all about finding software and services that function together and link as part of a bigger company plan from a business growth standpoint.

We are integrating such digital solutions into more conventional business procedures. On the other hand, it may be a terrific way for a small firm to develop and flourish. Web- and mobile app-based delivery services have been among the most prevalent and profitable enterprises throughout the epidemic. Those services give a model that small companies may follow, whether they want to add delivery services to their present firm or start an utterly mobile one.

In any case, there’s potential to employ the same technological platforms as their multibillion-dollar equivalents in the market, such as telematics.

3. Company Vehicles with Multiple Purposes

For small company owners that currently have car fleets, telematics technology is still primarily focused on GPS position. Beyond that, they’ll be able to see their total operating expenses (TOC) and return on investment for their cars.

There is also the potential to assess staff safety to some level and use data exchange between fleet cars and office applications.

Are the company’s cars employed as part of the business…or as the business itself? Either way, they provide a concrete and relatively straightforward means for a developing or evolving small firm to connect everything. Vehicles using advanced small business technology, such as telematics, may assist in tailoring the customer experience while also saving money.

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Becca Williams is a writer, editor, and small business owner. She writes a column for and many more major media outlets.