Last week we were joined by Tim Berry, President and founder of Palo Alto Software for our webinar Dumb Ways Smart Entrepreneurs Fail in Using Technology.

In this fun and informative hour long discussion Tim talks with Ramon Ray about how even very smart small business owners make dumb mistakes when it comes to implementing technology in their companies. You’ll hear:

  • Some of the biggest mistakes growing companies make when trying to use technology
  • How much of social media is hype, and whether it is for every business
  • Some of the best ways companies can keep current customers AND get new ones
  • How Palo Alto Software has been able to thrive

Tim Berry is president and founder of Palo Alto Software, founder of, and a co-founder of Borland International. He taught starting a business at the University of Oregon from 1998 through 2009. He is author of books and software including Business Plan Pro, published by Palo Alto Software, and The Plan-As-You-Go Business Plan, published by Entrepreneur Press. he has a Stanford MBA degree and degrees with honors from the University of Oregon and the University of Notre Dame.