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ECommerce Businesses Are Going Mobile-Friendly to Cater to ‘Flex Shoppers’

Technology today has made shopping for consumers nearly effortless. You can be sitting in your home, watching television and buy virtually anything with a simple click of a button.  As it continues to get easier for customers to make purchases on-the-go, at work or in the luxury of their own home, brick and mortar businesses […]

return saver

New Service Return Saver Offers a Solution to Online Shopping Returns

With all the advantages of online shopping, returns are an inconvenience that just won’t seem to go away. Some businesses offer solutions such as in-store returns for items purchased online, or free returns paid by the business itself. However many businesses don’t have a physical store, and free returns are not financially possible for most […]

brick-and-mortar

Amazon’s Brick-and-Mortar Store and How It Will Impact Your Local Business

Many of you have probably already heard the announcement of Amazon’s first brick-and-mortar store, which is set to open in New York City just in time for this year’s holiday shopping season. Amazon has been leading the way in online sales for years, so the arrival of a brick-and-mortar location makes perfect sense for the […]

omni-channel marketing

The Small Business Advantage in Omni-channel Marketing

When it comes to marketing, big companies typically have an advantage over small business – but not all the time. According to Ramon Ray’s latest blog post on the Endicia Savvy Shipper blog, small businesses have big advantages when it comes to the hottest new form of marketing – omni-channel marketing. Omni-channel marketing has been […]

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7 Things Your Business Can Do To Boost Sales Next Holiday Season (This Year, You’re Probably Too Late)

If you are NOT ready to BOOST sales this Holiday season, using online marketing strategies and tools, you’re probably too late. Preparation to BOOST holiday sales starts MONTHS before the Holiday season. Why? You need to get inside of the minds of your CURRENT customers and POTENTIAL customers so they can consider buying from you […]

SBS

Small Business Saturday: 5 Tips to Make Sure It’s Your Day To Shine

Holidays fast approaching. Christmas decorations in stores now. No news there; I even wrote a few tips on holiday sales here and there. You might still feel completely overshadowed by Big Brother Brick-and-Mortar, and rightly so. But never fear, because you actually have your own version of Black Friday on the horizon: Small Business Saturday. Black […]

cellphones

Five Tips For Using Mobile Technology To Improve In-Store Retail Shopping

There’s one thing that’s common with just about every retailer shopper who comes into your store. They all carry smart phones with them – and their credit cards. OpinionLab, is an expert in voice-of-customer (VOC) listening technologies and mobile feedback solutions, and offers five tips to help retailers engage with brick-and-mortar shoppers via smartphones. “Smartphones […]