Photo Credit: Buck Enni (from Crains)

Photo Credit: Buck Enni (from Crains)

An artist has a tough life. They have a passion to CREATE their art – be it painting, singing, piano or tap dancing. Yet it’s tough to get people to PAY for their art and/or to make a living from it.

Crains NY writes about this dilemma here.

However, out of the artists profiled the ones who focus on leveraging social media marketing and building content – are winning. To some degree.

“Dina Brodsky, 34, is the rare artist who is making a living from her art while working outside the gallery system. She has built a sustainable business using Instagram, Etsy and, when she took care of her newborn, renting out her studio on Airbnb. “I can control my own career rather than relying on a gallery,” she said. “No one cares about your work as much as you do.””

Instead of just sitting by and waiting for an art gallery to sell her work – she’s using Etsy and Instagram to build a tribe and sell her work directly.

This is a lesson not only for artists – but for small businesses overall.

Social media – is one of the cheapest and quickest ways to build your brand. Leverage it. It’s not easy and it’s not free – it takes your time and most likely buying some advertising – but it can be done. Download my “Social Media 101” presentation here.