Marketing is one of the major challenges for small business owners. There are a staggering number of marketing strategies to choose from, so you must carefully select those that will be effective for your specific business while also fitting into your time and budget.
If you’re still looking for marketing ideas to try (and master) then this is the Smart Hustle Recap for you! Today we will be featuring a number of marketing strategies that work for small business owners, including developing a return on relationships, designing personalized products, creating a stunning business logo, and using hashtags to your benefit.
Marketing Strategies that Work #1: Return on Relationships
You have likely heard of ROI, or return on investment, but what about ROR? ROR stands for return on relationships, and in this Smart Hustle interview, Ted Rubin (who coined the phrase) will tell you what it is, how you can grow ROR through social media, and how ROR will impact your bottom line.
Marketing Strategies that Work #2: Personalized Products
In this second Smart Hustle interview, we hear from Gustav Reyes, who has found success creating wooden rings. In addition to inspiration, the article will teach you about the benefit of creating your own niche, including personalizing the customer experience with customizable, intimate gifts that are sure to draw the customers in.
Marketing Strategies that Work #3: Business Logo
Your business logo gives your company a visual identity. It sends a message about what your business is about, and it helps customers recognize your brand when they see it. Certain elements of the business logo, (like meaning, color, representation, design contrast, and a timeless appearance) should be planned out in advance to get the biggest impact. If you’re just starting out (or looking to rebrand with a new logo), this article has the essential design information you need.
Marketing Strategies that Work #4: Hashtags
Hashtags were made popular on Twitter almost a decade ago, but now they are a staple of all social media sites. Used correctly, hashtags can help categorize and publicize your social media messages to reach a wider audience, but if done wrong, they can scare your followers away. If you’re still struggling with hashtags in your small business, this article offers 3 simple ways to use them effectively.
Marketing will always be somewhat of a mystery because it is not an exact science, but if you take the time to do your research, you can create a solid marketing plan for your small business. Explore the above articles to learn about these marketing strategies that work, and for help with other marketing and business questions, check out the Smart Hustle homepage.