LinkedIn made an interesting acquisition recently. It purchased a company Run Hop, which helps companies provide more relevant content to their users.

According to the WSJ, “Run Hop, founded in 2014 and based in San Francisco, developed services designed to show users articles, videos and other content tailored to their interests. Its services weren’t widely released.”

Expect, in the coming weeks (or months) for LinkedIn to continue to serve as a base for not only finding your next job or making one to one connections but always as foundation to publish CONTENT to your network.